In April 2008 NAB, RAB and the HD Digital Radio Alliance introduced Radio Heard Here, a broad advertising and promotional campaign as part of the Radio 2020 initiative unveiled in September 2007. Over the coming weeks and months we will be introducing tools and information to help you get excited about the future of our industry.

It's our goal to build an army of Radio Ambassadors who will tell our story and ensure that radio's value is recognized well into the future. Radio Heard Here is an unprecedented campaign designed to showcase the versatility of radio content, the pioneering innovation of its technology and radio's continued relevance in the lives of Americans.

We've incorporated several informational tools which you can access below.

The Radio Insider's Guide. This booklet contains concise and compelling facts about our industry that demonstrate its vitality, progress and value.

The Radio Insider's Guide PowerPoint presentation. This provides the content from the booklet in presentation format that can be integrated into presentations to help spread the word and expand our army of Radio Ambassadors.

The Radio Heard Here media kit. This provides comprehensive background information about the campaign. NOTE: Hard copies of the Media Kit were mailed directly to radio stations on August 13.

If you have questions or would like to request additional copies of the Insider's Guide, call 1-877-857-6854 or contact us at support@radioheardhere.com.

It's a dynamic time in our industry with tremendous innovation and opportunity. Please join in this endeavor.