The Account Executive Sales Seminar Series uses live, interactive webcasts presented by leading media sales trainers to sharpen the skills of your sales team. Developed for Account Executives with two years or less media sales experience, the AE Webcasts give actionable advice and best practices from leading broadcast industry sales and marketing experts that your entire team can immediately implement.
The Account Executive Sales Seminar Series is a partnership between NAB and TVB. Webcasts are 60-minutes in length and are initially presented live from 4-5 p.m. Eastern Time. An archive of each webcast is available within 24-hours following the live presentation and may be accessed for a full year following the initial presentation.
Stations can register for one session or receive a discount for registering for the entire series. For only $150 per session or $450 for the entire four session package, registered stations receive:
Stations purchasing the four session series will be given access to any archived webcasts in the current series. Stations may also purchase access to individual session archives after the initial live presentation.
The Account Executive Sales Seminar Series is an exclusive NAB and TVB member benefit.
Questions: Call (202) 429-5425 or email TV Events.
Testimonials From Previous Webcast Participants
"NAB's Account Executive Sales Seminar Series has proven very beneficial to my sales staff. Whether the topic is selling to local car dealers or discussing the potential impact of political advertising to your marketplace, I feel these educational seminars help make my staff the most informed and knowledgeable sales staff in my market. Knowledge is indeed power."
KAAL-TV Rochester, MN
"All of our station's local sales reps attended 2011 the AE webcast seminars and all gave positive feedback. The team especially found the "Broadcast vs. Cable" session useful and have incorporated the strategies they learned into presentations to heavy cable advertisers. The AE Sales Seminar Series is well worth the investment."
Senior Manager Local TV Sales
KCRG Cedar Rapids, IA