ABOUT US   |   CAREERS   |   CONTACT US  |   LOG IN   |   SEARCH
National Association of Broadcasters
ABOUT US   |   CAREERS   |   CONTACT US  |   LOG IN     |   SEARCH
 





Strategic Sales Solutions

Please choose below which webcast you want to log into and view:

2018 On-Demand Webcasts

May 15, 2018
Strengthening Relationships with Single Point Automotive Dealers

Moderator
Brad Seitter, Executive Vice President, Business Development, TVB

Panelists

  • Steve Sturm, executive automotive consultant, TVB
  • Eric Hanneman, general sales manager, KETV (Hearst Television),Omaha, NE
  • Jason Jones, general manager, Nissan of Omaha

  • March 6, 2018
    On-air and Online: Selling Multiplatform Campaigns Every Single Time

    An interactive discussion that will give you proven tips to find the right balance between selling on-air and across various digital platforms.

    Moderator
    Brian Allers, Vice President, Local Division, TVB

    Panelists

    • Courtney Jordan, senior account executive, Gray Television, Inc., Tallahassee, Fla.
    • Erin Overstreet, director of Digital Sales, Gray Television, Inc., Harrisonburg, Va.
    • Alicia Hackett, senior director, Digital Sales, The E.W. Scripps Company, Cincinnati, Ohio
    • Travis Jones, digital sales manager, WTVF, Nashville, Tenn.
    • Caroline Newhouse, senior marketing manager, War Memorial Auditorium and The Tennessee Performing Arts Center, Nashville, Tenn.

    2017 On-Demand Webcasts

    December 12, 2017
    Get BIG Revenue with BIG Business

    Join us, as successful business developers share their strategies on how to shoot for the moon and win big business. Also, their Big Fish clients will join them to talk about their specific campaigns and what made them sign on the dotted line.

    Moderator
    Brad Seitter, Executive Vice President, Business Development, TVB

    Panelists
    Ryan Mollenkopf, Digital Sales Manager, WKYT - Lexington, KY
    Kristen Branscum, Commissioner of Kentucky Department of Travel and Tourism
    Sue Layton, Marketing Drill Sergeant, WTHR - Indianapolis, IN


    October 10, 2017
    Drive Away with More Auto Dollars

    Moderator
    Brad Seitter, Executive Vice President, Business Development, TVB

    Panelists
    Steve Sturm, Executive Advisor, TVB
    Joni Sinelli, SVP, Director of Sales, Katz Television Group
    Alicia Hackett, Senior Director, Digital Sales, The E.W. Scripps Company
    Ann Hailer, SVP, General Sales Manager, CoxReps

    Topics discussed:

    • New auto consumer research from GFK and Nielsen.
    • A state-of-the-state of auto.
    • An update on the BIG 4 in Detroit.
    • Making money with new digital trends like OTT.
    • Audience Q&A.

    July 25, 2017
    Turn Reluctant Advertisers into Broadcast Buyers

    Moderator
    Brian Wexler, Vice President, Local Division, TVB

    Panelists
    Andres Vargas, Vice President, Marketing and IT, Florida Home Improvement Associates
    Nate Wheeler, Co-Owner and Director of Sales Marketing, weCreate Website Design and Marketing

    Topics discussed:

    • Strategies and tactics to overcome common objections.
    • Utilizing both on-air and online platforms to satisfy customer needs.
    • Tips from clients who were reluctant to advertise on broadcast television and what ultimately converted them to local broadcast TV.
    • Consumer behavior to media usage and the influence of broadcast television.




TECHNICAL INFORMATION

NAB makes every effort to deliver high quality streaming video. There are some cases where the stream may not work and you will experience buffering issues. If you experience such issues, click here for technical troubleshooting tips.

It is strongly recommended that participants attempt to log in to the webcast at least 15 to 30 minutes prior to the webcast to test your connection.

For further technical assistance, please contact (202) 429-5368 or tvevents@nab.org.