National Association of Broadcasters

Strategic Sales Solutions

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2018 On-Demand Webcasts

October 2, 2018
Marketing to Family-Owned Businesses

TVB's Brad Seitter will host a one-on-one, in-depth and hard-hitting training webcast. Brad will share the best of the best in sales strategies, research and success stories from around the country to help you close business! Training will include:

  • How to prospect for the best family businesses.
  • Elevator pitch to quickly win appointments.
  • How to close faster.
  • Newest industry research to help you close!
  • Sales strategies to use in presentations.
  • Successful schedules and multi-platform campaigns.
  • Live Q&A!

Brad Seitter, Executive Vice President, Business Development, TVB

August 7, 2018
The Future of TV

Join us for a special edition webcast on Tuesday, August 7 for a live, interactive discussion about everything you need to know as TV Sellers about ATSC 3.0, or Next Generation TV. The discussion will cover:

  • What is Next Gen TV?
  • Who is testing Next Gen TV right now and where do we stand?
  • How long before the rollout of Next Gen TV?
  • What steps need to be taken to make Next Gen TV commonplace?
  • How can broadcast sellers make money with Next Gen TV?
  • Audience Q-and-A

Brad Seitter, Executive Vice President, Business Development, TVB


  • Sandhi Kozsuch, Principal, Strategic and Industry Initiatives, Cox Media Group Atlanta
  • Skip Pizzi, Vice President, Technology, Education and Outreach, NAB

May 15, 2018
Strengthening Relationships with Single Point Automotive Dealers

Brad Seitter, Executive Vice President, Business Development, TVB


  • Steve Sturm, executive automotive consultant, TVB
  • Eric Hanneman, general sales manager, KETV (Hearst Television),Omaha, NE
  • Jason Jones, general manager, Nissan of Omaha

  • March 6, 2018
    On-air and Online: Selling Multiplatform Campaigns Every Single Time

    An interactive discussion that will give you proven tips to find the right balance between selling on-air and across various digital platforms.

    Brian Allers, Vice President, Local Division, TVB


    • Courtney Jordan, senior account executive, Gray Television, Inc., Tallahassee, Fla.
    • Erin Overstreet, director of Digital Sales, Gray Television, Inc., Harrisonburg, Va.
    • Alicia Hackett, senior director, Digital Sales, The E.W. Scripps Company, Cincinnati, Ohio
    • Travis Jones, digital sales manager, WTVF, Nashville, Tenn.
    • Caroline Newhouse, senior marketing manager, War Memorial Auditorium and The Tennessee Performing Arts Center, Nashville, Tenn.

    2017 On-Demand Webcasts

    December 12, 2017
    Get BIG Revenue with BIG Business

    Join us, as successful business developers share their strategies on how to shoot for the moon and win big business. Also, their Big Fish clients will join them to talk about their specific campaigns and what made them sign on the dotted line.

    Brad Seitter, Executive Vice President, Business Development, TVB

    Ryan Mollenkopf, Digital Sales Manager, WKYT - Lexington, KY
    Kristen Branscum, Commissioner of Kentucky Department of Travel and Tourism
    Sue Layton, Marketing Drill Sergeant, WTHR - Indianapolis, IN

    October 10, 2017
    Drive Away with More Auto Dollars

    Brad Seitter, Executive Vice President, Business Development, TVB

    Steve Sturm, Executive Advisor, TVB
    Joni Sinelli, SVP, Director of Sales, Katz Television Group
    Alicia Hackett, Senior Director, Digital Sales, The E.W. Scripps Company
    Ann Hailer, SVP, General Sales Manager, CoxReps

    Topics discussed:

    • New auto consumer research from GFK and Nielsen.
    • A state-of-the-state of auto.
    • An update on the BIG 4 in Detroit.
    • Making money with new digital trends like OTT.
    • Audience Q&A.

    July 25, 2017
    Turn Reluctant Advertisers into Broadcast Buyers

    Brian Wexler, Vice President, Local Division, TVB

    Andres Vargas, Vice President, Marketing and IT, Florida Home Improvement Associates
    Nate Wheeler, Co-Owner and Director of Sales Marketing, weCreate Website Design and Marketing

    Topics discussed:

    • Strategies and tactics to overcome common objections.
    • Utilizing both on-air and online platforms to satisfy customer needs.
    • Tips from clients who were reluctant to advertise on broadcast television and what ultimately converted them to local broadcast TV.
    • Consumer behavior to media usage and the influence of broadcast television.


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