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National Association of Broadcasters
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Strategic Sales Solutions

Please choose below which webcast you want to log into and view:

2018 On-Demand Webcasts

March 6, 2018
On-air and Online: Selling Multiplatform Campaigns Every Single Time

An interactive discussion that will give you proven tips to find the right balance between selling on-air and across various digital platforms.

Moderator
Brian Allers, Vice President, Local Division, TVB

Panelists

  • Courtney Jordan, senior account executive, Gray Television, Inc., Tallahassee, Fla.
  • Erin Overstreet, director of Digital Sales, Gray Television, Inc., Harrisonburg, Va.
  • Alicia Hackett, senior director, Digital Sales, The E.W. Scripps Company, Cincinnati, Ohio
  • Travis Jones, digital sales manager, WTVF, Nashville, Tenn.
  • Caroline Newhouse, senior marketing manager, War Memorial Auditorium and The Tennessee Performing Arts Center, Nashville, Tenn.

2017 On-Demand Webcasts

December 12, 2017
Get BIG Revenue with BIG Business

Join us, as successful business developers share their strategies on how to shoot for the moon and win big business. Also, their Big Fish clients will join them to talk about their specific campaigns and what made them sign on the dotted line.

Moderator
Brad Seitter, Executive Vice President, Business Development, TVB

Panelists
Ryan Mollenkopf, Digital Sales Manager, WKYT - Lexington, KY
Kristen Branscum, Commissioner of Kentucky Department of Travel and Tourism
Sue Layton, Marketing Drill Sergeant, WTHR - Indianapolis, IN


October 10, 2017
Drive Away with More Auto Dollars

Moderator
Brad Seitter, Executive Vice President, Business Development, TVB

Panelists
Steve Sturm, Executive Advisor, TVB
Joni Sinelli, SVP, Director of Sales, Katz Television Group
Alicia Hackett, Senior Director, Digital Sales, The E.W. Scripps Company
Ann Hailer, SVP, General Sales Manager, CoxReps

Topics discussed:

  • New auto consumer research from GFK and Nielsen.
  • A state-of-the-state of auto.
  • An update on the BIG 4 in Detroit.
  • Making money with new digital trends like OTT.
  • Audience Q&A.

July 25, 2017
Turn Reluctant Advertisers into Broadcast Buyers

Moderator
Brian Wexler, Vice President, Local Division, TVB

Panelists
Andres Vargas, Vice President, Marketing and IT, Florida Home Improvement Associates
Nate Wheeler, Co-Owner and Director of Sales Marketing, weCreate Website Design and Marketing

Topics discussed:

  • Strategies and tactics to overcome common objections.
  • Utilizing both on-air and online platforms to satisfy customer needs.
  • Tips from clients who were reluctant to advertise on broadcast television and what ultimately converted them to local broadcast TV.
  • Consumer behavior to media usage and the influence of broadcast television.

March 28, 2017
Bring Home Real Estate Dollars

Moderator
Brad Seitter, EVP, Business Development, TVB

Panelists
Margaux Reilly, Communications Director, Lexington-Bluegrass Association of REALTORS
Ryan Mollenkopf, Digital Sales Manager, WKYT
Ty Brown, Lbar President, Broker and Owner of Weichert, Realtors






TECHNICAL INFORMATION

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For further technical assistance, please contact (202) 429-5368 or tvevents@nab.org.