All webcasts are presented LIVE from 4-5 p.m. Eastern Time.
Selling to Quick Service Restaurants
LIVE PRESENTATION - January 15, 2013
Brad Seitter, Vice President, Business Development and Marketing, TVB (Host and Moderator)
Mike Bollo, Vice President, Business Development and Marketing, TVB
Glenn Coleman, General Sales Manager, WDCW Washington, D.C.
Dan Yagoda, Franchise Owner, KFC
Discussion topics will include:
NEW! Submit your questions in advance to TV Events. You will also have the opportunity to ask questions during the live webcast.
Selling to Legal Advertisers
ARCHIVE AVAILABLE - Presented Live January 31, 2012
Brad Seitter, Vice President, Business Development and Marketing, TVB
Preston Becker, Account Executive/Team Leader, KXRM-TV Colorado Springs, Colo.
Lloyd Bucher, Director of Sales, WPTV West Palm Beach, Fla.
Scott Heath, General Sales Manager, KSWB San Diego, Calif.
This session features a panel discussion moderated by TVB's VP of Marketing, Brad Seitter. Panelists include top local broadcast sales managers with heavy success converting attorneys, including a former attorney who has made his career in broadcast sales.
Topics include:
Selling to the Banking Industry
ARCHIVE AVAILABLE - Presented Live April 24, 2012
Susan Novicki, President, Morrison and Abraham
Financial Services ranked as the 4th highest spending ad category in 2011, accounting for $6.7 billion in advertising expenditures - a 4% increase over 2010. And, that's just the beginning. According to the Federal Reserve, consumer credit grew by $17.7 billion in January 2012. This is the fastest growth pace seen since October of 2000. As the rate of economic recovery grows, banks are competing fiercely to win new customers.
Webcast participants will get tools and advice for tapping into this rapidly growing advertising category including:
Moderated by Susan Novicki, President of Morrison and Abraham and a leading sales training expert in this category, this session will include local broadcast sales managers with a successful record of closing business in this category.
Selling to the Healthcare Category
ARCHIVE AVAILABLE - Presented Live July 31, 2012
Brad Seitter, Vice President, Business Development and Marketing, TVB
Glenn Coleman, General Sales Manager, WDCW Washington, D.C.
Gordon Docking, Chief Operating Officer, HMC/CAH Consolidated
Scott Heath, General Sales Manager, KSWB San Diego, Calif.
Brad Seitter returns to moderate this panel discussion that will include leading healthcare advertising experts.
The discussion will include:
Each webcast is $150 or stations may subscribe to the entire series for a discounted fee of $450 for all four webcasts.
Selling to the Home Improvement Category
Archive available until December 6, 2012
Susan Novicki, President, Morrison and Abraham
Morrison and Abraham has built its reputation on generating new revenue from non-traditional advertisers. They teach sellers how to find the opportunities, what to say to impress the decision makers and how to develop successful promotions. In this webcast, Susan Novicki will apply this expertise to the home improvement category. Susan's presentation is loaded with idea starters and success stories that will help you make the most of this growing advertising category.
This session includes:
Questions: Call (202) 429-5368 or email TV Events.
