Account Executive Sales Seminar Series Schedule

All webcasts are presented LIVE from 4-5 p.m. Eastern Time.

Online and On the Go: Selling Web and Mobile
Live Presentation - April 30, 2013

Presenters
Jim Himes, Station Manager and General Sales Manager, WREG-TV Memphis, Tenn. (Host and Moderator)
Gordon Borrell, CEO, Borrell Associates
Jennifer Reeves, Manager, Digital Strategies, AARP

This session will also feature exclusive one-on-one taped interviews with Susan L. Taylor, former editor-in-chief of Essence Magazine and founder of the National Cares Mentoring Movement and Jeff Rower, Vice President, Retail First.

Discussion topics will include:

• Multiple screen viewing and internet usage/behavior of the 50+ audience
• Cross platform selling
• An overview of how broadcast stations and digital advertisers work hand-in-hand
• Digital philosophy for the all important Automotive category
• Station Q&A

Submit your questions in advance to TV Events. You will also have the opportunity to ask questions during the live webcast.

Executing Effective Client Campaigns
Archived Webcast

Brad Seitter, Vice President, Business Development and Marketing, TVB (Host and Moderator)
Jim Himes, Station Manager and General Sales Manager, WREG-TV, Memphis, Tenn. (co-host)
Kirt Brown, Senior Account Manager, KSHB-TV Kansas City, Mo.
Jeff Morgan, Owner, Morgan Miller Plumbing
John Young, Co-founder, Clockwork Home Services

This panel promises to be full of actionable advice that you can implement to increase the effectiveness of your clients' marketing campaign efforts.

Special guest John Young, co-founder of Clockwork Home Services, built his business on broadcast advertising. John's company has been featured on "Celebrity Apprentice." He is going to share what worked best for him when working with local broadcast stations.

Discussion topics will include:

• Marketing strategies
• Media proposals
• Commercial design
• Managing client expectations
• Creative script writing
• Interactive station Q&A

The webcast will also feature exclusive one-on-one taped interviews with successful local business owners including preferred schedules, creative that works and success stories.

Submit your questions in advance to TV Events. You will also have the opportunity to ask questions during the live webcast.

Additional 2013 Sessions

More details to be announced soon.

Each webcast is $150 or stations may subscribe to the entire series for a discounted fee of $450 for all four webcasts.

All webcasts are presented live from 4 to 5 p.m. Eastern time. An archive will be available within 24 hours following the live webcast presentation.

Questions: Call (202) 429-5425 or email TV Events.