ABOUT US   |   CONTACT US  |   LOG IN
National Association of Broadcasters
MENU
SEARCH

SITE SEARCH
ABOUT US   |   CONTACT US  |   LOG IN     |   SEARCH
 


Strategic Sales Solutions

Schedule

All webcasts are presented LIVE from 4-5 p.m. Eastern Time. Each live session includes interactive Q&A.

UPCOMING LIVE WEBCASTS

Money-making Strategies You Can Take to the Bank
December 13, 2016

Moderators
Brad Seitter, EVP, Business Development, TVB

Panelists

Sara Gallegos, Director, New Business Development, Scripps

Courtney MacDonald, Manager of Strategic Partnerships, KMGH

Brandy Ralston-Lint, Senior Vice President of Corporate Communications, Security Service Federal Credit Union


UPCOMING 2017 LIVE WEBCASTS

Bringing Home the Real Estate Dollars
March 28, 2017

Turn the Reluctant Advertiser into Broadcast Buyers
July 25, 2017

Drive Away with More Auto Dollars
October 10, 2017

Get BIG Revenue with BIG Business
December 12, 2017

Each webcast is $150 or stations may subscribe to the entire series for a discounted fee of $450 for all four 2015 sessions.

All webcasts are presented live from 4 to 5 p.m. Eastern time. An archive will be available within 24 hours following the live webcast presentation.

Questions: Call (202) 429-5425 or email TV Events .


ON-DEMAND WEBCASTS

Add More Health to Your Bottom Line
August 4, 2016

Moderator
Brian Allers, VP, Local Division, TVB

Panelists

Topics discussed:

  • Prospecting techniques: What to say and how to say it
  • Understanding healthcare marketing budgets
  • Tips for helping move dollars from newspapers to broadcast
  • Developing creative that works
  • Audience Q&Amp;

Get Into the Fast Lane: Accelerate Your Automotive Sales

Moderators
Brad Seitter, EVP, Business Development, TVB
Steve Sturm, Executive Auto Consultant, TVB

Panelists

Robert P. Getz, VP of Automotive for Texas, Univision
Bianca Filio-Allison, AE at KUVN/KSTR, Univision
Richard Bustillo, Director of Sales and Marketing, South Motors Automotive, Miami, Fl

Topics discussed include:

  • A-Z information for sellers of all levels
  • Automotive overview for the remainder of 2016
  • Insight from major local auto dealers on the changing media landscape
  • Inside information from a principal owner on how top tier dollars are allocated and why
  • Audience Q&A

Rebuild Your Home Improvement Strategy

Moderator
Brian Wexler, Vice President, Local Division, TVB

Panelists

Anna Olivier, Owner & Operator of Jim Olivier's Home Improvement
Amy Rahn, Owner, New South Windows, Florida

Topics discussed included:

  • What type of buying strategy works best
  • Contractor's legal hurdles and why you need to know them
  • Seasonal Opportunities
  • Promotional and creative conversation starters
  • Audience Q&A

Special Edition: A Programmatic Primer
On-Demand Webcast

Moderator
Matt Prohaska, CEO & Principal, Prohaska Consulting

Panelists

  • Thomas Baiter, Director of Partner Engagement, clypd
  • Jeremy Hlavacek, Vice President, Programmatic, The Weather Company

Topics discussed include:

  • An overview of programmatic including current trends and future growth
  • Expert advice from broadcast stations currently involved with programmatic
  • Insights from a programmatic media buyer
  • Ad buying perspectives from an adtech company
  • Audience Q&A

Put More Gas into Your Automotive Ad Sales
On-Demand Webcast

Moderator
Brad Seitter, EVP of Business Development, TVB

Panelists

Steve Sturm, TVB Executive Auto Consultant and former Group Vice President of Toyota North America

Topics discussed include:

  • Which brands will spend more money in 2016 and why
  • Tier 1 and 2 planning happening now
  • 2016 new car releases
  • Talking points for your dealer
  • Audience Q&A

Make Room for Furniture in Your Sales Strategy
On-Demand Webcast

Moderators

Brian Allers, Vice President, Local Division, TVB
David DiPonio, Senior Account Executive, WXYZ

Panelists

Greg Crowley, Attorney at Law
Linda Legato, Owner, Bill a& Rod's Appliance


Mobilize Your Creative to Maximize Legal Sales
On-Demand Webcast

Moderators

Brian Wexler, Vice President, Local Division, TVB
Mark Weist, Vice President of Sales and GSM, KSL Broadcast Group

Panelists

  • Abbe McClane, Attorney at Law
  • Brooke DeBry, Owner, Media Method
  • Matthew Powell, Powell & Espat

Selling Automotive: Get the Download from Leading Dealers
On-Demand Webcast

Moderator
Brian Wexler, Vice President, Local Division, TVB

Panelists

  • Scott Fink, President & CEO, Hyundai of New Port Richey
  • John Marazzi, Co-owner, Brandon Honda









Strategic Sales Solutions



WEBCAST LOG IN

If you have already registered for the webcasts, click the button below to log in.

LOG IN TO VIEW WEBCAST

TECHNICAL INFORMATION

NAB makes every effort to deliver high quality streaming video. There are some cases where the stream may not work and you will experience buffering issues. If you experience such issues, click here for technical troubleshooting tips.

It is strongly recommended that participants attempt to log in to the webcast at least 15 to 30 minutes prior to the webcast to test your connection.

For further technical assistance, please contact (202) 429-5368 or tvevents@nab.org .