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S3: Webcasts for TV Sellers

Schedule

All webcasts are presented LIVE from 4-5 p.m. Eastern Time. Each live session includes interactive Q&A.


NEXT LIVE WEBCAST:
Get Big Revenue with BIG Business

December 12, 2017

Moderator
Brad Seitter, Executive Vice President, Business Development, TVB


ON-DEMAND WEBCASTS

Drive Away with More Auto Dollars October 10, 2017

Moderator
Brad Seitter, Executive Vice President, Business Development, TVB

Panelists
Steve Sturm, Executive Advisor, TVB
Joni Sinelli, SVP, Director of Sales, Katz Television Group
Alicia Hackett, Senior Director, Digital Sales, The E.W. Scripps Company
Ann Hailer, SVP, General Sales Manager, CoxReps

Topics discussed:

  • New auto consumer research from GFK and Nielsen.
  • A state-of-the-state of auto.
  • An update on the BIG 4 in Detroit.
  • Making money with new digital trends like OTT.
  • Audience Q&A.

Turn Reluctant Advertisers into Broadcast Buyers July 25, 2017

Moderator
Brian Wexler, Vice President, Local Division, TVB

Panelists
Andres Vargas, Vice President, Marketing and IT, Florida Home Improvement Associates
Nate Wheeler, Co-Owner and Director of Sales Marketing, weCreate Website Design and Marketing

Topics discussed:

  • Strategies and tactics to overcome common objections.
  • Utilizing both on-air and online platforms to satisfy customer needs.
  • Tips from clients who were reluctant to advertise on broadcast television and what ultimately converted them to local broadcast TV.
  • Consumer behavior to media usage and the influence of broadcast television.

Bring Home Real Estate Dollars March 28, 2017

Moderator
Brad Seitter, EVP, Business Development, TVB

Panelists
Margaux Reilly, Communications Director, Lexington-Bluegrass Association of REALTORS
Ryan Mollenkopf, Digital Sales Manager, WKYT
Ty Brown, Lbar President, Broker and Owner of Weichert, Realtors


Money-making Strategies You Can Take to the Bank
December 13, 2016

Moderators
Brad Seitter, EVP, Business Development, TVB

Panelists
Sara Gallegos, Director, New Business Development, Scripps
Courtney MacDonald, Manager of Strategic Partnerships, KMGH
Brandy Ralston-Lint, Senior Vice President of Corporate Communications, Security Service Federal Credit Union

Topics discussed:

  • Overview of the banking category and showcase successful campaigns
  • Brandy will share her unique campaign with KMGH, including how it helped the bank, what on-air and digital elements were used and how success was measured
  • Exclusive interview with a wealth management company and their successful broadcast campaign
  • Audience Q&A

Add More Health to your Bottom Line
August 4, 2016

Moderators
Brian Allers, VP, Local Division, TVB

Panelists
Barbara Anderson, GSM, WBAL in Baltimore
Brad Chambers, President of MedStar Union Memorial Hospital and MedStar Good Samaritan Hospital
Brandy Ralston-Lint, Senior Vice President of Corporate Communications, Security Service Federal Credit Union

Topics discussed:

  • Prospecting techniques: What to say and how to say it
  • Understanding healthcare marketing budgets
  • Tips for helping move dollars from newspapers to broadcast
  • Developing creative that works
  • Audience Q&A









S<sup>3</sup>: Webcasts for TV Sellers



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TECHNICAL INFORMATION

NAB makes every effort to deliver high quality streaming video. There are some cases where the stream may not work and you will experience buffering issues. If you experience such issues, click here for technical troubleshooting tips.

It is strongly recommended that participants attempt to log in to the webcast at least 15 to 30 minutes prior to the webcast to test your connection.

For further technical assistance, please contact (202) 429-5351 or tvevents@nab.org .