All webcasts are presented LIVE from 4-5 p.m. Eastern Time.
Presenters
Brad Seitter, Vice President of Business Development and Marketing, TVB (moderator)
Kevin Cuddihy, President, Univision Television Group
Ann Bobeck, Senior Vice President and Deputy General Counsel, NAB
Scott Roskowski, Senior Vice President of Business Development and Marketing, TVB
Analysts are predicting that advertising spending related to the Affordable Care Act (ACA) is expected to exceed $1.25 billion. This will be a solid revenue source but only for those who are ready.
The discussion will include:
This is a special edition of the NAB/TVB Account Executive Sales Seminar Series and is not included in the 2013 package. Separate registration is required.
Presenters
Scott Heath, General Sales Manager, KSWB San Diego, Calif. (Host and Moderator)
Steve Lanzano, President, TVB
Stephanie Gonda, General Sales Manager, WXMI Grand Rapids, Mich.
Glenn Coleman, General Sales Manager, WDCW Washington, DC
This session will also feature one-on-one taped interviews with local auto dealers and sample spots.
Discussion topics include:
Submit your questions in advance to TV Events. You will also have the opportunity to ask questions during the live webcast.
Sponsored by:
Presenters
Jim Himes, Station Manager and General Sales Manager, WREG-TV Memphis, Tenn. (Host and Moderator)
Gordon Borrell, CEO, Borrell Associates
Jennifer Reeves, Manager, Digital Strategies, AARP
This session also includes exclusive one-on-one taped interviews with Susan L. Taylor, former editor-in-chief of Essence Magazine and founder of the National Cares Mentoring Movement and Jeff Rower, Vice President, Retail First.
Discussion topics include:
Brad Seitter, Vice President, Business Development and Marketing, TVB (Host and Moderator)
Jim Himes, Station Manager and General Sales Manager, WREG-TV, Memphis, Tenn. (co-host)
Kirt Brown, Senior Account Manager, KSHB-TV Kansas City, Mo.
Jeff Morgan, Owner, Morgan Miller Plumbing
John Young, Co-founder, Clockwork Home Services
This panel is full of actionable advice that you can implement to increase the effectiveness of your clients' marketing campaign efforts.
Special guest John Young, co-founder of Clockwork Home Services, built his business on broadcast advertising. John's company has been featured on "Celebrity Apprentice." He shares what worked best for him when working with local broadcast stations.
Discussion topics include:
The webcast also features exclusive one-on-one taped interviews with successful local business owners including preferred schedules, creative that works and success stories.
More details to be announced.
Each webcast is $150 or stations may subscribe to the entire series for a discounted fee of $450 for all four webcasts.
All webcasts are presented live from 4 to 5 p.m. Eastern time. An archive will be available within 24 hours following the live webcast presentation.
Questions: Call (202) 429-5425 or email TV Events.
