Committee on Local Television Audience Measurement
NAB's Committee on Local Television Audience Measurement (COLTAM) is comprised of broadcast industry research executives representing NAB member television stations and groups. In addition, ex officio committee seats are designated for representatives of other relevant industry groups, such as the Media Rating Council and the Television Bureau of Advertising.
COLTAM meets semi-annually to engage in constructive discussions with industry research suppliers and others who hold an interest in research services available to the local television industry. COLTAM addresses important issues concerning the quality of research products and services available to local television stations. The committee engages ratings services in ongoing dialogue about methods and practices used to produce local audience estimates, and takes actions aimed at providing local broadcast television with research of the highest possible quality.
For more information, contact Tanya Van Pool in NAB's Research department.
Committee Membership
ABC Owned StationsPat Liguori (Chair)
SVP, Research & Electronic Measurement
Allbritton Communications
Kathleen Fox
Research Director, WJLA¬TV/NewsChannel 8
CBS Television Stations
Patti Cohen
VP, Research
Hearst Argyle
Matt Ross
Corporate Research Director
LIN Media
Tony Marinaro
Corporate Director of Research
Media Ratings Council, Inc.
David Gunzerath
Vice President
George Ivie (Alternate)
Executive Director
Raycom Media, Inc.
Billy McDowell
Vice President of Research
TVB
Carrie Hart
Vice President, Strategic Planning
Univision Television Group, Inc.
Beth Bachrach
Senior Vice President, Local/National Research
Ceril Shagrin (Alternate)
EVP, Audience Measurement Innovation and Analytics
