NAB's Committee on Local Television Audience Measurement (COLTAM) is comprised of broadcast industry research executives representing NAB member television stations and groups. In addition, ex officio committee seats are designated for representatives of other relevant industry groups, such as the Media Rating Council and the Television Bureau of Advertising.
COLTAM meets semi-annually to engage in constructive discussions with industry research suppliers and others who hold an interest in the research services that are available to the local television industry. COLTAM also addresses important issues concerning the quality of the research products and services that are available to local television stations. The committee engages the ratings services in a constant dialogue about the methods and practices used to produce their local audience estimates, and takes actions aimed at providing the local broadcast television industry with research of the highest possible quality.
For more information, contact Tanya Van Pool in NAB's Research department.
Committee MembershipABC Owned Stations