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Committee on Local Radio Audience Measurement

The NAB Committee on Local Radio Audience Measurement consists of volunteer broadcasters from NAB member organizations and other industry leaders serving the research interests of radio.

Mission Statement (Revised January 2002):

  • To seek new and improved ways to measure local radio audience listening.
  • To proactively monitor developments among radio research providers and to receive formal updates from such companies at semi-annual meetings.
  • To collaborate with radio research companies in the evaluation of their services and practices to ensure accurate, reliable audience research data for broadcasters.
  • To evaluate research based on its value and utility for local radio broadcasters.
  • To work independently and with other industry advisory groups to communicate and advocate broadcasters' research concerns to radio measurement services.
  • To serve as a resource for NAB member stations and for the industry on issues requiring radio research expertise.

For more information, contact Loren White in NAB's Research department.


Committee Membership


Lakes Media, LLC
Tom Birch
Owner/President

Univision Communications Inc.
Kathleen Bohan
Senior VP Radio Research

Cumulus Media
Ed Cohen
VP, Ratings and Research

Cox Media Group
Tim Clarke
Director, Digital Audience - Radio

NRG Media
Chuck DuCoty (Chair)
COO

CBS Radio
Dr. Gary Heller
VP/Research & Audience Measurement, CBS Radio

Media Ratings Council, Inc.
David Gunzerath
SVP, Associate Director

Greater Media Inc.
Buzz Knight
Vice President, Program Development

Radio Advertising Bureau
Annette Malave
VP, Business Development

iHeartMedia
Federico Garza
SVP, Local Research and Insights

Radio One, Inc.
Amy Vokes
SVP, Research & Insights

WBEB-FM
Jerry Lee
Owner