Committee on Local Radio Audience Measurement
The NAB Committee on Local Radio Audience Measurement consists of volunteer broadcasters from NAB member organizations and other industry leaders serving the research interests of radio.
Mission Statement (Revised January 2002):
- To seek new and improved ways to measure local radio audience listening.
- To proactively monitor developments among radio research providers and to receive formal updates from such companies at semi-annual meetings.
- To collaborate with radio research companies in the evaluation of their services and practices to ensure accurate, reliable audience research data for broadcasters.
- To evaluate research based on its value and utility for local radio broadcasters.
- To work independently and with other industry advisory groups to communicate and advocate broadcasters' research concerns to radio measurement services.
- To serve as a resource for NAB member stations and for the industry on issues requiring radio research expertise.
For more information, contact Tanya Van Pool in NAB's Research department.
Committee Membership
Bonneville Senior Vice President (Retired)
Chuck Tweedle
Electronic Audience Measurement Consultant to Bruce Reese
CBS Radio
Dr. Gary Heller
VP/Research and Audience Measurement, CBS Radio
Greater Media Inc.
Buzz Knight
Vice President, Program Development
Inner City Broadcasting Holdings
Charles Warfield
President and COO of Inner City Broadcast Holdings
Media Ratings Council, Inc.
David Gunzerath
Vice President
George Ivie (Alternate)
Executive Director
NRG Media
Chuck DuCoty – COLRAM Chair
COO
Radio One, Inc.
Amy Vokes
Vice President, Research
RAB
Andy Rainey
Senior VP/Research
South Central Media
Craig Jacobus
President
Univision Radio
Kathleen Bohan
Vice President of Research and Marketing
WBEB-FM
Jerry Lee
President
