WASHINGTON, D.C. – During a high-profile session at NAB Show New York today, new survey data was shared revealing significant public concern over artificial intelligence (AI) and its potential to erode trust in journalism. “The Future of News: AI, New Revenues and Risks, and the Policy Response” panel discussed the survey and AI’s growing influence in the media ecosystem, including threats to the sustainability of local news.
The research, conducted by OnMessage Inc., revealed widespread consumer anxiety about how AI is affecting news content and a desire for government action:
“This data reflects a real and growing concern among Americans that AI could erode the integrity of journalism and undermine the trusted connection between broadcasters and the communities we serve,” said NAB President and CEO Curtis LeGeyt. “Scraping broadcasters’ content without permission or compensation strips away context and threatens the credibility of local news. This conversation at NAB Show New York is just the beginning of a critical national dialogue to ensure new technologies support, rather than exploit, trusted local journalism, as well as the necessity of a level playing field for broadcasters to fairly negotiate the terms of use with AI platforms.”
The panel also explored the business pressures AI creates for local newsrooms — where shrinking margins, high production costs and increasing content misappropriation by AI systems threaten the sustainability of fact-based, community-focused journalism.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at nab.org.
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