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March 25, 2024

NAB Show Unveils the Future as Artificial Intelligence Revolutionizes Broadcast, Media and Entertainment Industry

Washington, D.C. – From content creation to delivery to revenue, artificial intelligence (AI) is reshaping the broadcast, media and entertainment industry. NAB Show is the epicenter for exploring the latest advancements, impacts, opportunities and challenges AI is making throughout the production pipeline. Sessions will delve into tools and efficiencies, disinformation and deep fakes, content security and cyber security issues.

The newly announced Main Stage discussion, AI in Media and Entertainment, brings together heavy hitters in the field to explore the many applications of AI in Hollywood. Panelists include Renard Jenkins, president, SMPTE, Hao Li, CEO & co-founder, Pinscreen, Alejandro Matamala Ortiz, co-founder and CDO, Runway and moderator Sam Matheny, CTO, National Association of Broadcasters. They'll discuss their different approaches to AI, including the benefits and pitfalls of its continued and growing use in productions and development.

"NAB Show is the perfect forum for discussion and debate about AI – with the best and brightest in the business," said Chris Brown, executive vice president and managing director, NAB Global Connections and Events. "The 2024 NAB Show offers attendees a front-row seat to explore the transformative power of AI on our industry. With more than 120 sessions featuring AI, each attendee will find topics relevant to their work."

NAB Show, April 13 – 17 (Exhibits April 14 – 17) at the Las Vegas Convention Center, offers dozens of unique sessions, workshops and discussions focused on generative AI, including real-world applications, potential legal pitfalls and the newest technology available. 

Create highlights include:

    Connect highlights include:

    Capitalize highlights include:

    Also newly announced, it's the trial of the century when AI faces charges for Conspiracy to Conformity in Content Creation. This mock trial will examine the positives and negatives of AI content creation, human credit for AI-generated material and will include plenty of courtroom drama as expert witnesses take the stand. Extra! Extra! AI to Stand Trial for Crimes Against Creativity! is Tuesday, April 16 from 2 - 3:15 in the Create Zone Theater. 

    In addition, an autonomously AI-powered humanoid robot, Ameca joins Futuri CEO Daniel Anstandig for the first-of-its-kind Welcome Session kicking off NAB Show to deliver an unprecedented study on audience perspectives on AI's use in broadcast media. Reach out to NAB Show's media relations department for interview requests with Ameca and Anstandig.

    Attendees can also take AI Training and Certifications to stay current in the face of this ever-changing technology. NAB Show and Future Media Concepts (FMC) partnered to launch this series of live, innovative workshops.

    Check out all of the AI/machine learning Exhibitors in Create, Connect and Capitalize.

    Want to know more? Check out our Guide to AI and other helpful Guides in our coverage toolbox.

    NAB Show news media registration is open. Stay up-to-date on the latest show news by adding your name to the media list. Visit the press resources page to explore for news releases, media kits, creative assets, style guides and more.

    Download photos from the 2023 NAB Show and b-roll. Please courtesy: NAB Show.

    About NAB Show

    NAB Show is the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment, held April 13-17, 2024 (Exhibits April 14-17) in Las Vegas. Produced by the National Association of Broadcasters, NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show, ranked as one of the top fastest-growing shows in the United States, is where global visionaries convene to bring content to life in new and exciting ways. Learn more at

    About NAB

    The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at


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