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National Association of Broadcasters
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FOR IMMEDIATE RELEASE
April 2, 2018
CONTACT
Ann Marie Cumming
202-429-5307
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NAB Show to Feature New eSports Conference

WASHINGTON, D.C.-- The online sports industry will be explored in a new conference titled “eSports: Get in on the Action” on Wednesday, April 11 as part of the 2018 NAB Show in Las Vegas. The conference, which is produced in partnership with the eSports Ad Bureau, comprises six sessions focused on audience targeting and growth, sponsorship opportunities and real-world success stories.

NAB Show is the world’s largest convention encompassing the convergence of media, entertainment and technology and is held April 7-12 at the Las Vegas Convention Center.

Sessions will:

• Provide information on how to utilize demographic indicators to identify and nurture specific audiences, in addition to how media companies can leverage numerous technologies, device habits and trends to create successful multi-platform campaigns

• Feature companies that develop engaging content opportunities that best connect with audiences

• Provide an overview of what is needed to create unique sponsorship options

• Include agencies, producers, media sellers, buyers and clients sharing their insights on successfully implemented sponsorship and branding campaigns

“The new eSports conference will combine practical business information with technology and sports-savvy professionals,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “The addition of this track highlights NAB Show’s continued expansion into all things media, entertainment and technology.”

NAB Show news media registration is available here.

About NAB Show
NAB Show, held April 7-12, 2018 in Las Vegas, is the world's largest convention encompassing The M.E.T. Effect, the convergence of media, entertainment and technology. With 103,000 attendees from 161 countries and 1,800+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.