WASHINGTON, D.C. -- PILOT, an innovation initiative from the National Association of Broadcasters (NAB), in partnership with the Local Media Association (LMA), will host an OTT Summit on Monday, January 23 at NAB headquarters in Washington, D.C. The summit will examine logistics of incorporating OTT (over-the-top content) into existing business models and how to successfully leverage the technology.
“New technologies are being developed and deployed faster than most people can recognize and fully understand,” said Executive Director of PILOT John Clark. “The OTT Summit will showcase how companies have tapped into this expanding technology to optimize their business as well as examine other OTT opportunities.”
Examples of OTT topics to be addressed include:
• Local and national revenue forecasts
• Strategies for investment
• Examples of successful implementation by media companies
“We are excited to join forces with PILOT to create this one-day summit that will focus on the opportunities with OTT,” said Nancy Lane, president, Local Media Association. “Together, we have identified a number of terrific case studies that we will share during this event. It’s a must-attend for any local media company that is considering an OTT strategy or has already implemented one.”
Organizations already scheduled to present include Graham Media, Schurz Communications, Calkins Media and BIA / Kelsey.
The OTT Summit is designed for broadcasters, newspaper executives and other local multi-media professionals. Early-bird registration is $395 for NAB and LMA members and $495 for non-members. Both will go up $100 after January 6.
Additional information is available here.
PILOT, formerly NAB Labs, is a coalition of innovators, educators and advocates dedicated to advancing broadcast technology and cultivating new media opportunities. PILOT propels broadcast television and radio into the future. It provides a platform for innovation, an engine for incubation, a venue for testing new technologies and a forum for broadcaster education. Learn more at www.nabpilot.org.
About the Local Media Association
The Local Media Association is a thriving and innovative association that serves local media companies (newspapers, TV, radio, directories, pure plays, and more) as well as research and development partners in the industry. LMA assists local media companies with the digital transition via cutting-edge programs, conferences, webinars, research and training. It is intensely focused on helping local media companies discover new and sustainable business models. Learn more at http://localmedia.org.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.