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FOR IMMEDIATE RELEASE
March 7, 2012
CONTACT
Ann Marie Cumming
202-429-5307
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NAB Show to Feature Super Session Exploring the Future of Mobile Digital TV

Washington, DC - NAB Show will present a Super Session on mobile DTV titled "Mobile Video and Mobile TV - Beyond YouTube," presented by NAB Labs. During the session, scheduled for Monday, April 16 in Las Vegas, industry experts will offer their perspectives on the future of mobile video and mobile broadcasting.

Consumer desire for media content anywhere and anytime continues to tax telecom wireless networks' ability to deliver video via their one-to-one architecture. As a result, wireless companies are imposing data limits on services that have raised concerns among content providers and consumers. On the other hand, broadcasters' one-to-many architecture has an edge in terms of delivering video to mass audiences with few constraints, an advantage that could serve the industry well in terms of meeting consumer expectations.

Peggy Johnson, who heads global market development for Qualcomm, will deliver the session's keynote address. At Qualcomm, Johnson leads efforts to commercialize new business opportunities, nurture early stage initiatives and develop strategic relationships. In a previous role as executive vice president of Qualcomm's Americas and India division, Johnson played a key role in the global development and adoption of 3G wireless broadband technology and services in those regions.

Moderated by Jim Burger, member, Dow Lohnes PLLC, the session's panel will include Mark Aitken, VP Advanced Technology, Sinclair Broadcast Group; Salil Dalvi, Co-GM, Mobile Content Venture; Peter Siebert, executive director, DVB Project Office; Jack Perry, CEO and founder, Syncbak; and Cedric Fernandes, VP technology, MobiTV. Panelists will examine various global technologies and potential business models for future mobile TV use in light of consumer demand. Discussion topics include the effects of data limits put in place by wireless providers, how broadcasters can leverage home grown technologies to their advantage and how the broadcast industry can meet consumers' changing expectations.

About NAB Show
NAB Show, held April 14-19 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

News media registration is now available for NAB Show.

About NAB Labs
Created in 2012, NAB Labs is a program of the National Association of Broadcasters that provides a platform for innovation, a venue for forging partnerships and testing new technology, and educational events to create awareness about over-the-air radio and television technology initiatives.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.