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FOR IMMEDIATE RELEASE
February 28, 2012

Nearly 200 First-Time Exhibitors Join NAB Show

WASHINGTON, DC - More than 185 new exhibitors will showcase the latest technological innovations that are driving the evolution and demand for content anytime, anywhere during the 2012 NAB Show, held April 14-19 in Las Vegas. These companies will join a wide variety of NAB Show exhibiting veterans on the 850,000+ square feet of space that make up the NAB Show exhibit floor.

"No place will the 'great content shift' be more evident than on this year's NAB Show exhibit floor, where the companies and products showcased will reflect the new world of multiplatform media," said NAB Executive Vice President of Conventions and Business Operations Chris Brown. "People come to NAB Show to see what is new, and the many companies expected to exhibit for the first time is indicative of NAB Show's ability to evolve with a rapidly changing environment and deliver fresh perspectives on innovations that are fueling the industry's growth."

The debuting NAB Show exhibitors include Broadcast Sports Inc., MAC Group, Nikon, RGB Networks, The Switch Network, TV Azteca and Vimond Media Solutions, each showcasing products and services integral to the content life cycle. A full list of NAB Show first-time exhibitors can be found here.

These exhibitors join 1,600+ companies, including 400+ international exhibitors and some of the world's leading brands and companies, including Accenture, AT&T, Canon, Cisco Systems, Ericsson, Fujifilm, General Dynamics, Hewlett-Packard, Hitachi, Hyundai, IBM, Intel, Microsoft, Motorola Solutions, Oracle, Panasonic, Samsung, Siemens, Sony, Sprint Nextel, Toshiba and Verizon.

Also on the exhibit floor this year are two new attractions in the South Hall: Start-Up Loft, a showcase for new companies and Content Market, a central place to unite programming executives with digital distribution platforms, featuring the Content Lounge (sponsored by Warner Bros.) and the popular Content Theater (Sponsored by FremantleMedia). In the Central Hall, the new Cloud Computing Pavilion will offer the latest in cloud applications, platform structure, software, data storage and security.

NAB Show's sales division reports that space is currently sold out for several targeted destinations and special attractions including StartUp Loft and Online Video, an exhibit area showcasing solutions that are enabling digital distribution and companies that are reinventing the way content owners and consumers are connecting. In addition, the following exhibit areas are sold out or nearly sold out at this time: Central Hall area 1 (Radio and Pro Audio), Central Hall areas 3, 4 and 5 (Acquisition and Production), South Hall areas 1 and 2 (Post Production and Display Systems) and Outdoor (Mobile Media).

About NAB Show
NAB Show, held April 14-19 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

News media registration is now available for NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.






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