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FOR IMMEDIATE RELEASE
November 16, 2011
CONTACT
Ann Marie Cumming
202-429-5307
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NAB Show Highlights Emerging Companies with StartUp Loft

Demonstrations from media, technology and entertainment startups to comprise special attraction

WASHINGTON, DC -- The 2012 NAB Show will debut StartUp Loft, a convention destination featuring a select group of new and emerging companies in the media, technology and entertainment space, April 16-19, in Las Vegas. Located in the South Hall Lobby of the Las Vegas Convention Center, StartUp Loft will include companies that did not have a commercially available product or service prior to January 1, 2011.

NAB Show, with its long tradition of featuring innovative products and companies, created StartUp Loft as a special attraction to provide startup companies a one-time opportunity to showcase their products and services to NAB Show's unique audience of content and technology buyers. For NAB Show attendees, the Loft will provide a chance to see cutting-edge solutions and some of the market's up-and-coming trends.

"With so many startups in the fast-paced marketplace we serve, we felt it important to give these new companies a platform to tell their story and do so with a show special destination they could call their own," said Chris Brown, executive vice president, NAB Conventions and Business Operations. "These startups need a different show experience than the established company, and we have designed the StartUp Loft to cater to those unique needs. We think attendees will draw inspiration and ideas from these creative new ventures, as well as give them their business."

Given limited space, the convention organizers will be accepting submissions from startups through December 16, 2011 and will select the finalists for the StartUp Loft by January 20, 2012. To be considered for this opportunity, companies can submit their application at www.nabshow.com/startup. For more information, call 800-NAB-EXPO (800-622-3976) or 202-429-1953.

About the NAB Show
The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.