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FOR IMMEDIATE RELEASE
November 15, 2011
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Ann Marie Cumming
202-429-5307
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NRSC Releases Study on Program Associated Data

Analysis of Artist, Song and Album Title data will assist broadcasters and receiver manufacturers in bringing PAD to consumers

WASHINGTON, DC/ARLINGTON, VA - The National Radio Systems Committee (NRSC) today released a new report which presents the results of a quantitative analysis on Program Associated Data (PAD), specifically on the number of characters needed to display song title, artist name and album title fields. The NRSC is a technical standards-setting body co-sponsored by the National Association of Broadcasters (NAB) and the Consumer Electronics Association (CEA).

NRSC-R300, Program Associated Data (PAD) Field Length Study, was developed by the Radio Broadcast Data System (RBDS) Subcommittee, chaired by Barry Thomas, vice president of engineering, Lincoln Financial Media. The principal effort was conducted within the Subcommittee's RDS Usage Working Group (RUWG), chaired by Steve Davis, senior vice president, Engineering and Capital Management, Clear Channel Radio.

An extensive PAD database developed by Clear Channel Radio was used as the basis for this study, from which over 149,000 program items were considered. The resulting Artist, Title and Album string lengths analyses are summarized in the Report using histograms and cumulative distribution functions (CDFs). This information is applicable to PAD usage in both HD Radio and RDS systems, and will help broadcasters and receiver manufacturers understand how to best transmit and display PAD.

This new NRSC Report is available free-of-charge on the NRSC's website (www.NRSCstandards.org). Additional information about the NRSC, including information on becoming a member, is also available on the website.

About NAB:
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org and www.Innovation-Movement.com.