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FOR IMMEDIATE RELEASE
February 16, 2010
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Ann Marie Cumming
202-429-5307
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NAB Show Boosts 'Green' Efforts for 2010

WASHINGTON -- NAB Show organizers will implement an array of enhanced eco-friendly strategies this year aimed at minimizing the environmental impact of the world's largest electronic media show. The coordinated effort will encompass all areas of the NAB Show, and organizers are encouraging exhibitors and attendees to participate as well.

Headlining the initiative is the launch of a 'green' newsroom, which will give exhibitors the ability to reach journalists worldwide. Exhibiting companies will be able to post news releases and product information in their online NAB Show listing through a new exhibitor portal for free, reducing the costs and use of hardcopy media kits. Additionally, NAB Show exhibitors will have the option of taking their media relations efforts a step further by utilizing the Online Press Office, a fully-integrated online component managed by NAB Show partner, Virtual Press Office.

The replacement of direct mail with the use of electronic communication such as virtual brochures and the use of social networking sites will also help contribute to the NAB Show's green initiatives, organizers announced. Post-consumer recycled materials will be used for conference bags and any necessary direct mail marketing supplies.

The NAB Show will also partner with Carbonfund.org to provide a solution to attendees, exhibitors, and speakers eager to offset the carbon emissions associated with attending a conference and exhibition. To learn more about the NAB Show's carbon footprint and offset your participation in the event, please visit Carbonfund.org's unique NAB Show page.

NAB is also encouraging radio and television broadcasters to join the green effort by downloading the guidebook Going Green: A Broadcasters' Guide to Acting Locally, which contains a variety of simple suggestions, public service announcement scripts and on-air initiatives broadcasters can use to promote an eco-friendly environment.

About the 2010 NAB Show
The NAB Show will take place 10-15 April, 2010 in Las Vegas (exhibits open 12 April). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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