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FOR IMMEDIATE RELEASE
February 12, 2010
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Ann Marie Cumming
202-429-5307
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NAB CEO Salutes Broadcasters for Coverage During Historic Snow Storm

WASHINGTON -- National Association of Broadcasters President and CEO Gordon Smith praised local radio and television broadcasters across the Midwest, the Mid-Atlantic and the East Coast for their news and weather coverage of historic snow storms in recent days.

"NAB salutes coverage of the record-breaking snow storms across huge segments of America in the last week, which stands as a remarkable testament to the enduring value of free and local broadcasting," said NAB President and CEO Gordon Smith. "Broadcasters have always been a lifeline in times of crisis, but never more so than in recent days for millions of Americans living in the path of these historic storms.

"Put simply, there is no technology that matches the reliability and immediacy of a local broadcast signal delivering credible information to thousands of people simultaneously. NAB thanks the scores of dedicated personnel at local radio and television stations and the broadcast networks for their distinguished public service."

As noted by several consumer and trade news publications, many local stations across the storm region pre-empted regularly-scheduled programming and limited commercials for continuous news coverage of the 2010 snow storms. The local broadcast efforts were recognized by The Baltimore Sun ("Baltimore TV goes all live, local for second storm"), The Philadelphia Inquirer ("Local TV news comes through in the storm"), the New York Daily News ("Winter storm blows in exceptional - and unusual - snow coverage by Ch. 4 WNBC"), The Washington Post ("Weather coverage lets local TV stations such as WUSA, WRC and WJLA stand out"), Broadcasting & Cable ("As the Snowy World Turns"), and NTS MediaOnline ("'Snowlapalooza!' 2010," "Blizzard challenges Philly and NYC stations, too," and "Nothing like a team-building sleepover"), among others.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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