WASHINGTON, DC – The National Association of Broadcasters today praised The Nielsen Company for moving the May 2009 TV ratings survey period back by one week to April 23 through May 20, thereby excluding the three-day weekend of Memorial Day. The survey period, known as 'May sweeps,' had originally been set for April 30 to May 27.
The NAB Television Board of Directors, at its June 2008 meeting, adopted a resolution supporting NAB's Committee on Local Television Audience Measurement (COLTAM) in an effort to urge Nielsen to change the May 2009 Sweeps period.
Commenting on Nielsen's actions, NAB Executive Vice President Dennis Wharton today said:
"Nielsen's action is welcome news to television stations across America. By excluding the busy travel weekend of Memorial Day, the revised May sweeps period will provide a more representative audience measurement for all television programming."
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.