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FOR IMMEDIATE RELEASE
October 9, 2008
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Zamir Ahmed
202-429-5486
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New Partnership to Boost Content Theme at Two Trade Shows

--NAB to partner with TM Forum to educate respective communities--

WASHINGTON, DC – The NAB Show and TM Forum announced today that they have formed a partnership to examine the opportunities and challenges content owners and communications service providers face when creating, delivering and monetizing digital services. Through the partnership, the NAB Show will support TM Forum's 'Content Encounter Phase 3,' an interactive demonstration of converged content services management. Likewise, TM Forum will elevate its presence at the NAB Show to educate content owners and aggregators of communications service providers' needs.

According to STL Partners, an organization that specializes in business model innovation in the telecommunications sector, the "two-sided business model" that exists between targeted content and advertising-based business models could be worth $250 billion if companies can overcome the operational challenges involved.

"NAB recognizes that communications service providers are an important channel to market for content owners and aggregators, and TM Forum recognizes the need to work with the content world to ensure that service providers are supplying added value to content owners," said Brad Williams, NAB vice president of member benefits and business development. "As show organizers, it is important to provide the forum where these groups can come together, have dialogue, and explore opportunities to grow their businesses. We feel our content community can learn a great deal at TM Forum's Management World Orlando event, and are confident the TM Forum community will find a number of potential content partners at the NAB Show."

Jim Warner, vice chairman and head of the content sector at TM Forum added, "This is a milestone announcement for TM Forum and clearly demonstrates our drive to expand beyond our traditional space in order to provide the collaborative solutions to make the value chain truly frictionless from end to end."

TM Forum's Management World Orlando conference will be held November 16-20 2008 at the Rosen Shingle Creek resort. The NAB Show is April 17-23, 2009 in Las Vegas. For more information about TM Forum's Management World Orlando, please visit www.tmforum.org/orlando.

About the 2009 NAB Show
The NAB Show will take place April 17 - 23, 2009 in Las Vegas (exhibits open April 20). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com. Online registration will soon be available for news media reporters interested in covering the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About the TM Forum
With over 700 member companies in 75 countries, the TM Forum is the world's leading trade consortium focused on enabling digital services. Serving the information, communications and entertainment industries, the Forum provides leadership, strategic guidance and practical solutions to improve the way that services are created, delivered and charged. Members include the majority of the world's service providers, network operators, software suppliers, equipment suppliers and systems integrators. For further information regarding the TM Forum, related programs such as the Prosspero initiative and its Management World conferences, please visit www.tmforum.org.

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