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FOR IMMEDIATE RELEASE
September 17, 2008
CONTACT
Ann Marie Cumming
202-429-5307
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NAB Radio Show to Feature Demonstration of HD Radio Electronic Program Guide

--NAB FASTROAD project report on EPG business requirements also released--

AUSTIN -- NAB's technology advocacy program, NAB FASTROAD, announced today that a prototype Electronic Program Guide (EPG) system for HD Radio will be on display in the BIAfn Financial Network booth (booth 508) during The NAB Radio Show in Austin. The system, an interactive on-screen guide that displays scheduled broadcast programming, is suited to serve the needs of local HD Radio stations.

The EPG system, developed for the NAB FASTROAD technology advocacy program, will be featured in conjunction with the release of a FASTROAD-commissioned report that describes the key business requirements and consumer-use scenarios for various HD Radio-based EPG system designs.

The overall goals of this NAB FASTROAD project are to develop the business requirements, system architecture and specifications for an HD Radio-based EPG. The project team -- BIAfn, Broadcast Signal Lab (BSL) and Unique Interactive, which has developed similar EPG services for the digital audio broadcast market in Europe -- has worked in close cooperation with iBiquity Digital Corporation, developers of HD Radio technology, in coordinating the demo and report being released today.

Implementing an EPG for radio is inherently more difficult than for TV due to a variety of factors, including the mobile nature of radio listening and the wide variation in receiver displays, the report reveals. Taking these challenges into account, this report presents what the authors believe to be a workable design for a U.S. radio EPG system utilizing HD Radio technology. Four possible delivery architectures are presented in the report, accommodating a range of station needs, from each station carrying its own EPG data, to various methods of cross-carriage via cooperation among station groups, or even an entire radio market.

The full text of the report and information on the NAB FASTROAD technology advocacy program are available at www.nabfastroad.org.

About NAB FASTROAD
NAB FASTROAD (Flexible Advanced Services for Television & Radio On All Devices) is the technology advocacy program of the National Association of Broadcasters. The overall mission of the FASTROAD program is to seek and facilitate development and commercialization of new technologies that can be exploited by broadcasters using radio and television broadcast spectrum.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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