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June 28, 2007
Dennis Wharton
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Dr. Frank Luntz to Keynote NAB Radio Show

-- Author to Give Radio Attendees Insight into 'Words That Work' --

WASHINGTON, DC – Renowned author and consultant Dr. Frank Luntz will provide the keynote address, sponsored by BMO Capital Markets, on Thursday, September 27, during The NAB Radio Show in Charlotte.

Expanding on his book, Words that Work: It's Not What You Say, It's What People Hear, Luntz will offer attendees insight into how word choice can positively impact their station. An accomplished author, Luntz's book has been on best-seller lists in both the political and business fields. By investigating the art and science of language creation, Words that Work: It's Not What You Say, It's What People Hear examines how the simple choice of words can change the course of history.

Luntz has been named one of four "Top Research Minds" by BusinessWeek, and among "50 of America's most promising leaders aged 40 and under," by Time magazine. Over the past decade Luntz has written, supervised and conducted more than 1,500 surveys, focus groups and dial sessions in over twenty countries. He has administered focus groups for numerous media outlets, including ABC, CBS and NBC, and won an Emmy Award in 2001 for his recurring segments on MSNBC and CNBC entitled "100 Days and 1,000 voices."

Luntz has also written op-ed pieces for The Wall Street Journal, The New York Times, The Los Angeles Times, The Financial Times and The Washington Post. Luntz has taught at Harvard and George Washington University and has lectured at over twenty colleges and universities throughout his career. In 1993, Luntz was the second youngest individual to be named a fellow at Harvard University's Institute of Politics.

The keynote address will follow opening remarks by NAB President and CEO David K. Rehr.

About the NAB Radio Show
The NAB Radio Show is the largest annual convention for radio. This year's show, Sep. 26 - 28 in Charlotte, features interactive sessions, special events and exhibits and is co-located with the R&R Convention. More information about The NAB Radio Show is available at

About NAB
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at


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