WASHINGTON, DC - An international panel of experts will examine and assess the related marketing campaigns in countries that have undergone, or are nearing a transition from analog to digital television. The panel discussion, entitled "The Global Picture on DTV Deployment," will be moderated by NAB President and CEO David K. Rehr and take place Wednesday, April 18 during NAB2007 in Las Vegas.
Sponsored by Media Development Authority of Singapore, the session will feature broadcast representatives, government officials and DTV experts who will discuss the successful strategies behind various DTV marketing initiatives. Panelists will include:
• Pierre Helsén, principle secretary, Sweden DTV Kommissionen, Stockholm, Sweden
• Sebastian Loudon, press officer and CEO office manager, Rundfunk und Telekom Regulierungs, Wien, Austria
• Lim Chin Siang, director, IT&T, Media Development Authority, Singapore
• Keith Smith, deputy director, broadcasting directorate, Department for Culture Media and Sport, London, United Kingdom
• Jonathan Collegio, vice president, DTV transition, NAB, Washington, DC
"The Global Picture on DTV Deployment" takes place in room N250 of the Las Vegas Convention Center, from 4:00 - 5:30 pm on Wednesday, April 18.
National Association of Broadcasters has taken a lead role in a multi-million
dollar education campaign to inform Americans about the upcoming transition
to digital television in the United States. By law, U.S. television broadcasters
will cease transmitting analog signals on February 17, 2009.
NAB2007 will take place April 14 - 19, 2007 in Las Vegas (exhibits open April 16). It is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all mediums. Complete NAB2007 details are available at www.nabshow.com.
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.