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January 18, 2007

HP's Shane Robison to Keynote Digital Content Super Session at NAB2007

WASHINGTON, DC - The National Association of Broadcasters today announced that Shane Robison, executive vice president and chief strategy and technology officer at HP, will provide the keynote address for the "Digital Content: The Race Is On" Super Session at NAB2007 in Las Vegas, April 16.

The "Digital Content: The Race Is On" Super Session will examine the implementation of new technologies and business models that will prepare industries for the digital conversion that is now underway. Speakers will explore innovations required to establish affordable, user-friendly mobile content, the shift from blockbuster hits to small-niche segments in the entertainment industry and the effect of digital content in the media and entertainment industries.

Robison is responsible for shaping HP's overall corporate strategy and technology agenda. He steers the company's $3.6 billion research and development investment and fosters the development of the company's global technical community. In his role, Robison oversees the company's senior chief technology officers and the director of HP Labs.

HP is a leading solutions provider to major studios and networks, global retailers, telco and wireless carriers, and Internet-based content providers. Robison offers a unique perspective in the exploration of what it takes for industries to successfully compete in the digital world.

About NAB2007
NAB2007 will take place April 14 - 19, 2006 in Las Vegas (exhibits open April 16). It is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all mediums. Complete NAB2007 details are available at

About NAB
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at


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