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FOR IMMEDIATE RELEASE
January 30, 2006
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Dennis Wharton
202-429-5350
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NAB Announces Fifth Annual Digital Cinema Summit Focusing on Real World Applications

--NAB, the Entertainment Technology Center at University of Southern California (ETC-USC) and the Society of Motion Picture and Television Engineers (SMPTE) Partner to Produce Key Event on Future of Digital Cinema--

WASHINGTON, D.C. - NAB and partners ETC-USC and SMPTE announced today that immediate and near future applications will be the focus of the Digital Cinema Summit at NAB2006. Set for April 22 and 23, 2006 at the Las Vegas Convention Center, the Summit will feature case studies, expert tutorials, keynotes and panels that examine practical issues arising from the production, postproduction, distribution and presentation of digital cinema.

John Marino, NAB Vice President, Science & Technology, said, "Now in its fifth year, the Digital Cinema Summit is a very important educational segment of NAB2006." "Our partnerships with the Entertainment Technology Center at USC and SMPTE ensure that NAB2006 attendees receive the most relevant and up-to-date status of technologies critical for the analog to digital transition of the cinema industry."

SMPTE President Edward Hobson, said, "It's time to step back and see what we can learn from the first wave of distribution and exhibition products and services as well as pioneering digital cinema release materials. The Saturday sessions will look at what has worked, what needs to improve, and what lies in the imminent future, so that digital cinema can continue to expand."

Added Charles S. Swartz, executive director/CEO, ETC-USC, "Digital cinema has moved rapidly from prototype to realization and there are a host of new prospects on the near horizon in production and post. We are excited to bring this real-world information to Summit attendees, so they can take their digital cinema activities to the next level as well as make informed decisions on the convention floor."

The Digital Cinema Summit is designed for people in the entertainment, entertainment technology, and creative and technical production and postproduction arenas. Information about the Digital Cinema Summit is available at www.nabshow.com.

Saturday's program, produced by SMPTE, centers around digital cinema mastering, distribution and exhibition issues, including: creating the D-cinema package; 2K and 4K projection technologies; 3-D installation and its visual/psychological impact; and a worldwide progress report on digital cinema installations in theatres.

Sunday's schedule, produced by ETC-USC, looks at creating 3-D content; new digital cameras; color management software and services; and production and postproduction projectors and displays through neutral analysis, user experiences and recent projects.

ABOUT THE SOCIETY OF MOTION PICTURE AND TELEVISION ENGINEERS
The Society of Motion Picture and Television Engineers (SMPTE), is the leading technical society for the motion imaging industry. SMPTE members are spread throughout 85 countries worldwide. As well, over 250 Sustaining (Corporate) Members belong to SMPTE, allowing networking and contacts to occur on a larger scale. Touching on every discipline, our members include engineers, technical directors, cameramen, editors, technicians, manufacturers, educators, and consultants.

ABOUT THE ENTERTAINMENT TECHNOLOGY CENTER AT USC
Founded in 1993, the Entertainment Technology Center at University of Southern California (ETC-USC) is a neutral, non-partisan research organization in the School of Cinema-Television that studies entertainment technology developments that are critical to the creative community; production companies; content owners, distributors and exhibitors; and technology companies. ETC-USC's sponsors include the USC School of Cinema-Television; Hollywood's major studios: Sony Pictures Entertainment, Twentieth Century Fox, MGM, Universal Pictures, Viacom/Paramount Studios, The Walt Disney Company and Warner Bros.; LucasFilm; Cisco Systems; Deluxe Laboratories; Laser Pacific Media Corporation, a Kodak company; Panasonic; and Thomson. For more information, visit www.etcenter.org.

ABOUT NAB2006 and the DIGITAL CINEMA SUMMIT
The Digital Cinema Summit is part of the 13th annual NAB Conference Series. NAB2006 will take place April 22 - 27, 2006 in Las Vegas (exhibits open April 24). It is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all media.

The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.

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