WASHINGTON, DC - The National Association of Broadcasters (NAB) today announced the launch of a new arm of its on-air advertising campaign that promotes free, over-the-air radio's strengths.
The advertisements move beyond the music message contained in the previously released "Radio: You Hear It Here First" advertisements. The Hear It Here First spots enlisted 23 superstar and newly emerging musicians including the Rolling Stones, Hoobastank, the Bravery, Bon Jovi, Avril Lavigne, Lee Ann Womack, Rob Thomas, Nelly, 3 Doors Down and Ludacris to describe how local radio provided the artists their first break. The new ads highlight other compelling audio entertainment on local radio and close with the tag "Radio: You Shouldn't Have to Pay for It." The ads were crafted to play across all radio station formats.
The new spots remind listeners of the 24-7 news coverage, compelling personalities, weather and traffic bulletins, local regional and national talk, local sports, and other programming, all of which is available for free on local radio," said NAB Radio Board Chairman and President and CEO of Entercom Communications, David Field. "This next phase of the campaign will build on our momentum from the artist spots and further convey radio's unique value proposition to consumers."
Like the Hear It Hear First spots, the radio industry has united to voluntarily air the new spots on radio stations across the country. Nearly every major radio company participated in the airing of the Hear It Here First campaign, already donating over $40 million in airtime to the unprecedented industry wide effort. The radio industry has now rallied to air the Shouldn't Have to Pay for It spots nationwide throughout December and January.
The National Association of Broadcasters is a full-service trade association that promotes and protects free, over-the-air broadcasting interests in Washington and around the world. NAB is the broadcaster's voice before Congress, federal agencies and the courts. NAB also serves a growing number of associate and international broadcaster members. Information about NAB can be found at www.nab.org.
###
follow me