WASHINGTON, DC - NAB announced today the launch of a new Web site, www.BroadcastUnity.org, focused on providing a resource for broadcasters in their relief efforts for Hurricane Katrina.
BroadcastUnity.org will serve as a central repository for PSAs, BroadcastUnity Day information, resources, charities and stories about what broadcasters are doing around the country to aid in Hurricane Katrina relief.
"As the association that represents America's local radio and television stations, we felt it was imperative that we provide a timely, easy-to-access resource to our stations," said NAB President and CEO Edward O. Fritts. "We encourage all broadcasters to check the site frequently for updated information, and to gather ideas from other broadcasters on what can be done for victims of this natural disaster."
NAB has designated Friday, Sept. 9 as BroadcastUnity Day. Stations are encouraged to dedicate a minimum of 60-seconds at the top of each hour to air Katrina fundraising messages, and to consider radiothons, telethons and the establishment of telephone banks to generate money for Katrina relief.
The National Association of Broadcasters is a full-service trade association that promotes and protects free, over-the-air local radio and television stations' interests in Washington and around the world. NAB is the broadcaster's voice before Congress, federal agencies and the courts. NAB also serves a growing number of associate and international broadcaster members. Information about NAB can be found at www.nab.org.
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