WASHINGTON, DC - Local radio and television stations across the U.S. are partnering with the American Red Cross on public service announcements that advise citizens how to donate money for victims of Hurricane Dennis.
Radio PSAs (of 10, 25 and 30 seconds) can be downloaded from the www.nab.org Web site, while television PSAs will be satellite-fed to NAB member TV stations on Friday, July 15. Featuring the song, "Bridge Over Troubled Water," the PSAs remind listeners that the Red Cross is there in times of trouble, whenever help is needed. They include a localizable spot that broadcasters can customize with local chapter contact information. The spots encourage listeners to give to the Disaster Relief Fund or visit www.redcross.org or call 1-800 Help Now and learn how they can help. TV PSAs feature the same audio track, and show images of hurricane damage and Red Cross service delivery.
"We salute local broadcasters in Florida and the Southeast for their tremendous coverage in recent days tracking Hurricane Dennis and serving as a lifeline for citizens in need," said NAB President and CEO Edward O. Fritts. "Now as attention turns to the clean-up effort, we urge radio and TV stations to carry these timely Red Cross PSAs to help our citizens who were victims of the hurricane."
"Time and again Americans rely on local broadcasters to provide the critical information that saves lives and offers hope in times of need," said American Red Cross President and CEO Marsha Evans. "We at the Red Cross rely on broadcasters to sound the alarm and make our lifesaving mission a reality."
The National Association of Broadcasters is a full-service trade association that promotes and protects free, over-the-air local radio and television stations' interests in Washington and around the world. NAB is the broadcaster's voice before Congress, federal agencies and the courts. NAB also serves a growing number of associate and international broadcaster members. Information about NAB can be found at www.nab.org.
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