Washington, DC - NAB's Research and Planning Department has announced the award of five research grants to academic scholars as part of its annual "Grants for Research in Broadcasting Program." Each year, this highly competitive program attracts research proposals from broadcast scholars throughout the country.
David Allan, St. Joseph's University, "Comparative Effectiveness of 30- versus 60-Second Radio Commercials on Recall."
Carolyn A. Lin, University of Connecticut, "Audience Adoption Intentions and Action in a Competitive Radio Marketplace: Testing a Technology-Choice Model."
Jennifer E. Moore, University of Minnesota, "Negotiating Consolidation: The State of Small Radio Groups."
Kartik Pashupati and Alice Kendrick, Southern Methodist University, "HDTV and the Advertising Industry: A Survey of Factors Inhibiting and Aiding Adoption in Ad Agencies."
Debora Halpern Wenger, Virginia Commonwealth University, "Resource Allocation and Managerial Oversight of Morning Television Newscasts."
The NAB Grants program is designed to stimulate interest in broadcast research, and especially research on economic, social, or policy issues of importance to the commercial broadcast industry. The goal is to make high quality academic research available to industry practitioners, as well as to other academics. The proposals are evaluated by an independent panel of academic and industry research professionals and by representatives of NAB's Committees on Local Radio Audience Measurement (COLRAM) and Local Television Audience Measurement (COLTAM). The final awards are based on criteria that include problem conceptualization, research method, contribution to the field, and the clarity and thoroughness of the proposed research. The competition is open to all academic personnel.
The final reports from these research projects are due by May 2006. For further details about these studies, please contact the NAB's Research and Information Department at 202-429-5489.
The National Association of Broadcasters is a full-service trade association that promotes and protects free, over-the-air local radio and television stations' interests in Washington and around the world. NAB is the broadcaster's voice before Congress, federal agencies and the courts. NAB also serves a growing number of associate and international broadcaster members. Information about NAB can be found at www.nab.org.
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