Washington, DC - As the prom and graduation season approaches, teens and parents prepare to celebrate successes and look toward the future. But when celebrations involve alcohol, teens are putting their futures at risk.
The National Association of Broadcasters is once again enlisting radio and television stations across the country in an effort to prevent underage drinking. NAB has just released its Celebration Prom Graduation 2005 guide that provides broadcasters with ideas for programming and promotions.
Now in its 22nd year, the guide offers life-saving messages that broadcasters can use to encourage teens to Celebrate safe.
The guide encourages stations to air discussions with teens on how teenage drinking and/or drinking and driving could ruin their future; it also suggests that broadcasters invite parents, school officials, police and other adults to provide their thoughts on underage drinking - and how best to help teens celebrate smart. By joining together with parents, teachers and teens, broadcasters can help raise awareness of the dangers of underage drinking during prom and graduation, as well as throughout the year.
The 2005 NAB guide also offers a series of script public service announcements, both in English and Spanish, that broadcasters can easily tailor to their stations' needs. Thousands of guidebooks have been shipped to broadcasters.
About NAB
The
National Association of Broadcasters is a full-service trade association
that promotes and protects free, over-the-air local radio and television
stations' interests in Washington and around the world. NAB is the broadcaster's
voice before Congress, federal agencies and the courts. NAB also serves
a growing number of associate and international broadcaster members. Information
about NAB can be found at www.nab.org.
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