The NAB Pulse October 13, 2008

NAB.org | Industry Areas | News Room

New Video Highlights Broadcasters' Concern Over Potential 'White Space' Interference
NAB and the Association for Maximum Service Television (MSTV) sent a new video to Capitol Hill last Thursday demonstrating the potential interference that could result from introducing unlicensed mobile devices into broadcast television spectrum. The video, which includes highlights from recent sporting events, shows the interference viewers would encounter if broadcast television spectrum is not afforded adequate protections.
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Radio Heard Here Campaign Radio Ads Now Playing on Stations Across the U.S.
The comprehensive Radio Heard Here campaign that was unveiled in April at the NAB Show provided stations across the country with its first five radio ads this month. Hundreds of stations are already running these campaign spots and hearing great feedback from listeners.
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NAB Radio Show Session Audio Now Available
The 2008 NAB Radio Show in Austin set the tone for radio's bright future. If you weren't able to join us or didn't order on site, you still can access the information on the innovative ideas shared with show attendees. Find out what initiatives and strategies will help take your station into the future. Click here for the session audio downloads and slides.

Attention Television Stations - Upcoming FCC Digital Television Transition Status Report Due October 20
All television stations that have not reported on their Digital Television (DTV) transition Status Report that their post-transition DTV facilities are "fully operational," must update their DTV Transition Status Report (FCC Form 387) by October 20, 2008.
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Account Executive Sales Seminar Series Webcast
Selling to the Health Care Category
Join NAB and TVB members on Thursday, November 13, 2008, for the next session in the Account Executive Sales Seminar Series, "Selling to the Health Care Category," presented by Susan Novicki, president of Morrison and Abraham.
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More Television News

Louisville Broadcasters Speak Out on Digital TV >

In Brief

NAB Names Janet McGregor Chief Operating and Financial Officer
NAB President and CEO David K. Rehr announced today that Janet McGregor will join the organization on November 3 as chief operating and financial officer. McGregor will oversee the financial operations and investments for the nation's premier broadcaster advocacy group, and will also be responsible for the following NAB departments: Conventions and Business Operations, Science and Technology, Information Technology and Administration. She will also assist in helping the Television and Radio departments grow membership.
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DOT: News Crews Must Wear High-Visibility Vests on Highways Starting in November
A regulation by the U.S. Department of Transportation's Federal Highway Administration (FHWA) affecting broadcasters goes into effect on November 24, 2008. The regulation will require everyone working on federal-aid highways to wear high-visibility vests. FHWA has interpreted this regulation as including members of the media within the definition of "workers."
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Air Lung Cancer Awareness PSAs
Educate your community about the detection and prevention of lung cancer during lung cancer awareness month in November and throughout the year with Code Blue for Lung Cancer PSA material. Downloadable radio spots are available online at NAB Spot Center and television PSAs will be included on this month's PSA satellite feed on Friday, October 17 from 11:30 a.m. - 12 p.m. For more information or to order a free dub, contact NAB at publicservice@nab.org or call (202) 429-5448.

Promote Hurricane Relief Efforts
Help hurricane victims by airing new PSAs from the American Red Cross and the Ad Council. The PSAs encourage audiences to make donations to the American Red Cross Disaster Relief Fund and to remember that "hope is more powerful than any disaster." Downloadable radio spots are available online at NAB Spot Center and television PSAs will be included on this month's PSA satellite feed on Friday, October 17 from 11:30 a.m. - 12 p.m. For more information or to order a free dub, contact NAB at publicservice@nab.org or call (202) 429-5448.

Member Service - 2008 Election Pak
During the 2008 political campaign season, NAB is pleased to provide members with important tools to help sales team navigate through political advertising transactions. The Election Pak contains free links to the "Political Broadcast Catechism," Agreement Forms PB16, Political Advertising webcast and "50 Ways to Lose Your Licenses: Political Advertising Questions." If you have additional questions about political advertising, please call NAB's toll-free Legal hotline at (866) 682-0276.

The 2008 NAB Legal Calendar is available here.