Join NAB and TVB members on Thursday, November 13, 2008, for the next session in the Account Executive Sales Seminar Series, "Selling to the Health Care Category," presented by Susan Novicki, president of Morrison and Abraham.

Morrison and Abraham provides media sales staff with the skills they need to create and sell fully integrated sales and marketing programs. For over 20 years they have been empowering media sales people with the confidence to generate new wealth consistently, effectively and efficiently.

In this webcast, Novicki will apply her extensive consulting and training expertise to the evolving health care category discussing:

• Prospecting and research to identify the different segments within the health care industry, current trends and the direction the category is moving, as well as top advertisers and other prospects.
• Landscaping various companies to locate multiple decision-makers and deciding who to call for your initial introduction to the company.
• Tips and real life examples of how to get the attention of the decision-maker.
• The questions to ask to unearth a full needs analysis with the decision-makers that you decide to call.
• Idea starters and actual success stories within the health care category.

For only $150, your entire sales team can participate in this training, presented live from 4 – 5 p.m. EST. Participants also have the opportunity for live interaction with the presenter via email. An archive of the session is available for a full year. Click here for complete details and to register.

The partnership between NAB and TVB is an exclusive member benefit. Register today!