Spot Center

DISASTER PREPAREDNESS AND RELIEF

Disaster Preparedness and Relief
Prepare your community for any type of disaster with important disaster relief and preparedness information, public service announcements and live read copy that can be utilized before, during and after disasters.

Partner: American Red Cross , FEMA , Ready , Univision , Telemundo

Category: Community, Disaster, Emergency Preparedness



CAMPAIGN ELEMENTS

Radio
American Red Cross PSAs U.S. Department of Health and Human Services (HHS)
Television
American Red Cross PSAs U.S. Department of Health and Human Services (HHS)

ADDITIONAL CAMPAIGN ELEMENTS

Guidebook

The FCC administers a very important and useful program called the Disaster Information Reporting System (DIRS). With hurricane season now underway, NAB is reminding all broadcasters that the DIRS system can help you receive critical assistance during a disaster. To learn more about DIRS click here to watch this brief video produced by NAB in conjunction with the FCC.

American Red Cross


    Live read relief scripts for the recent floods in Tennessee

  • DISASTER RELIEF FUND: TEXT APPEAL (:15)
    HELP PEOPLE AFFECTED BY DISASTERS LIKE THE RECENT FLOODS AND TORNADOES BY TEXTING “REDCROSS” – THAT’S ONE WORD –“REDCROSS” TO 9-0-9-9-9 AND MAKE A $10 DONATION TO THE RED CROSS DISASTER RELIEF FUND. THAT’S “REDCROSS” TO 9-0-9-9-9.

  • DISASTER RELIEF FUND APPEAL (:15)
    YOU CAN HELP PEOPLE AFFECTED BY THE RECENT FLOODS AND OTHER DISASTERS ACROSS THE COUNTRY EACH YEAR. CALL 1-800-RED CROSS OR VISIT REDCROSS-DOT-ORG. THAT’S 1-800 RED CROSS OR VISIT RED CROSS DOT ORG.
  • DISASTER RELIEF FUND APPEAL (:30)
    PEOPLE AFFECTED BY DISASTERS LIKE THE FLOODS NEED YOUR HELP. YOUR DONATION TO THE AMERICAN RED CROSS DISASTER RELIEF FUND ENABLES THE RED CROSS TO PROVIDE SHELTER, FOOD, EMOTIONAL SUPPORT AND OTHER ASSISTANCE TO VICTIMS OF DISASTERS. THE AMERICAN RED CROSS RELIES ON YOUR SUPPORT TO MEET THE NEEDS OF DISASTER VICTIMS. TO MAKE A CONTRIBUTION, CONTACT THE AMERICAN RED CROSS TODAY. YOUR HELP IS URGENTLY NEEDED. CALL 1-800-RED CROSS OR VISIT REDCROSS-DOT-ORG. THAT’S 1-800 RED CROSS OR RED CROSS DOT ORG.
  • Educate your audience about being prepared for and recovering from floods, hurricanes, tornados or wildfires.
  • Air PSAs in support of the Red Cross Disaster Relief Fund. Downloadable PSAs are available above and live-read copy can be found here.
  • For resources in Spanish, visit www.cruzrojaamericana.org.

  • Radio stations can use the following live-read copy:

  • Preparing for Hurricanes- Disaster Supplies Kit :15
    DURING WINTER STORMS, THE NEED FOR BLOOD REMAINS. IF YOU CAN, PLEASE GIVE BLOOD THROUGH YOUR AMERICAN RED CROSS AS SOON AS POSSIBLE. CALL 1-800-GIVE-LIFE OR VISIT GIVE LIFE DOT ORG TODAY. THE NEED IS CONSTANT, THE GRATIFICATION IS INSTANT. GIVE BLOOD.
  • Preparing for Hurricanes- Be Red Cross Ready :30
    HURRICANE SEASON IS HERE. ARE YOU PREPARED? THE AMERICAN RED CROSS REMINDS YOU THAT THE BEST WAY TO MAKE YOUR FAMILY SAFER IS TO BE PREPARED BEFORE DISASTER STRIKES. MAKE A PLAN, INCLUDING AN EVACUATION ROUTE AND LIST OF OUT-OF-AREA CONTACTS. NEXT, BUILD A DISASTER SUPPLIES KIT WITH WATER, FOOD, FIRST AID KIT, MEDICATIONS AND A BATTERY-OPERATED RADIO. FINALLY, STAY INFORMED BY LISTENING TO LOCAL OFFICIALS. TO LEARN MORE ABOUT HOW TO BE RED CROSS READY, CONTACT YOUR LOCAL AMERICAN RED CROSS CHAPTER OR VISIT RED CROSS-DOT-ORG.

Federal Communications Commission (FCC)
The FCC is standing by to provide assistance to broadcasters who may be affected by natural disasters. Should you need assistance, please do not hesitate to contact the FCC’s Watch Center at (202) 418-1199 or by email at disasterassistance@fcc.gov.

Federal Emergency Management Aid (FEMA)
Ensure your community has the necessary tools to help prepare themselves for a hurricane with these helpful resources from FEMA.

Ready Campaign (Department of Homeland Security)
Additional emergency preparedness information, including tips for creating an emergency supply kit and links to local disaster information, can be found online at www.ready.gov or on the Are You Ready? campaign page on NAB Spot Center . Download or order a free copy of NAB’s preparedness guide, Are You Ready?, here.

U.S. Department of Health and Human Services (HHS)
Public service materials are available above from public health experts at HHS on how to stay safe and cope before, during and after a disaster. The PSAs and live read copy cover points such as preparing for a hurricane, evacuation, staying safe in a home, emergency wound care, food and drug safety, and avoiding carbon monoxide poisoning when power is out. For more information, contact Ira Dreyfuss at ira.dreyfuss@hhs.gov or (202) 401-5920.

 

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