The NAB Pulse July 28, 2008

NAB.org | Industry Areas | News Room

Bob Barker Stars in NAB's DTV Spots
After retiring last year as host of the longest-running daytime game show, Bob Barker is returning to television to remind Americans about the upcoming switch to digital television (DTV). In new television spots produced by NAB, Barker encourages viewers to upgrade their sets so they can continue receiving television signals after the transition on February 17, 2009.
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FCC Approves Satellite Monopoly with Conditions
Last Friday evening, the Federal Communications Commission (FCC) approved the proposed merger of XM and Sirius Satellite Radio by a 3-2 vote after more than a year and a half of review. The National Association of Broadcasters finds this decision extremely disappointing. It is a complete reversal of the FCC's original intent that the companies never be allowed to merge.
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Radio Show Session Spotlight "Radio's Untapped Resource: The Rural Lifestyler"
Rural lifestylers are an untapped $32 billion market in America today. Find out at The NAB Radio Show who the rural lifestylers are, what they are buying and how to sell the demographic. On Wednesday, September 18 from 1 - 2 p.m., "Radio's Untapped Resource: The Rural Lifestyler" will help attendees understand who the rural lifestyler is from occupational and demographic standpoints. The session will also delve into the income and buying habits of the rural lifestylers and offer multiple ideas on how to sell the rural lifestyler in your market.
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More Radio News

The NAB Radio Show Session Spotlight: "Radio Through the Power of the Brain" >

"Nashville Star" Judges Tell Contestants of Radio Airplay's Importance >

Settlement Window Opens for LPTV and TV Translator Digital Companion Channels
Low-power television (LPTV), Class A and TV translator stations have until July 31, 2008, to settle digital companion channel conflicts or else join Auction 85 in November, where construction permits for pending and mutually exclusive companion channel applications will be auctioned off. The settlement opportunity stems from the Federal Communication Commission's (FCC) requirement that all LPTV stations not required to make the digital television (DTV) switch on February 17, 2009, either convert to digital or locate a digital companion channel that will operate simultaneously with its analog channel.
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Small Market Sales Promotion Competition - Early Entry Deadline Extended Until July 31
The deadline to submit entries for the NAB Small Market Money Makers Competition has been extended. You now have until July 31 to send in your favorite sales promotion ideas for your chance to win a $500 gas gift card, a complimentary registration for the 2008 NAB Small Market Television Exchange and one hustle dance lesson. Plus, one station will be randomly selected from the pool of entries to receive a complimentary registration to the 2008 Small Market Exchange.
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More Television News

NAB, Minority Groups Host DTV Education Events in Wilmington, N.C., and Washington D.C. >

In Brief

2008 NAB Political Advertising Webcast Archive Available
This year is proving to be an active and historic year for political races and radio and television broadcasters need to be fully prepared to tackle the complex rules of political advertising. To help guide broadcasters through the myriad of issues, NAB produced a webcast exclusively for NAB members, entitled "What Every Station Should Know About Political Advertising." This 90-minute webcast is packed with information stations need to know now for getting up to speed on political advertising issues. Don't miss this opportunity to get advice directly from the FCC and expert counsel. This free webcast is an NAB member benefit and will be available through the November general elections.
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Lightning Strikes: Eight Ways to Prepare
Repeated lightning strikes on towers can cause arcing at tower joints, stripped away galvanizing and degraded hardware. And with more than 140,000 amps of electrical current in each bolt of lightning, transmission and studio equipment are at jeopardy with every lightning storm. Click here for 16 loss control tips on lightning prevention, preparedness and recovery from the NAB Property and Casualty program.

The 2008 NAB Legal Calendar is available here.