Rural lifestylers are an untapped $32 billion market in America today. Find out at The NAB Radio SHow who the rural lifestylers are, what they are buying and how to sell the demographic.

On Wednesday, September 18 from 1 - 2 p.m., "Radio's Untapped Resource: The Rural Lifestyler" will help attendees understand who the rural lifestyler is from occupational and demographic standpoints. The session will also delve into the income and buying habits of the rural lifestylers and offer multiple ideas on how to sell the rural lifestyler in your market.

The session is being presented by Mike Parry, marketing consultant for National Association of Farm Broadcasting (NAFB). Parry represents the NAFB membership which is made up of 1,815 member stations and network affiliates serving producers, ranchers and rural lifestyle consumers with agricultural and rural lifestyle broadcast programming.

For a complete list of Radio Show sessions or to learn more about The NAB Radio Show, visit www.nabradioshow.com and register now.