Today there are hundreds of articles, research studies and books on the science of neuromarketing and the importance of touching listeners’ emotions in advertising messages. Publications speak to how well radio ads generate emotional responses with consumers.

Through understanding the functions of the brain, how consumers absorb information and how Americans are moved by their emotions, stations can gain a better understanding of how to "sell in" radio more effectively.

Additionally, the art of language and communication is essential to speaking to and touching consumer's emotions. By reawakening the sense of sound and highlighting the intrusive "visibility" that can be created on the radio, stations can further demonstrate radio's effectiveness.

Taking place Thursday, September 19 from 9 - 10:15 a.m. "Radio through the Power of the Brain" will cover how to effectively use the Radio Ad Lab studies, highlight key insights from various seminars, books, tapes and research studies on the functions of the brain, express the importance of emotional engagement and profile real life examples of applying the lessons learned to help position radio's strengths.

For a complete list of Radio Show sessions, visit www.nabradioshow.com or register now.