In Brief
A Conversation with Alvin Toffler
Iconic author Alvin Toffler was the feature of Wednesday's general session at the NAB Show. Toffler, and his wife Heidi, co-authors of "Future Shock," provided attendees with an in-depth conversation about the future of broadcasting and the impact technology has on broadcasters. For decades, Alvin Toffler has been one of the world’s most influential voices on the shape of the future.
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Engineering Achievement Awards Handed Out at NAB’s Technology Luncheon
Thomas B. Silliman, president of Electronics Research Incorporated (ERI), and retired ABC senior advisor of science and technology Antoon (Tony) Uyttendaele were presented with the 2008 NAB Engineering Achievement Awards on Wednesday, April 16 during the NAB Show in Las Vegas at the Technology Luncheon, sponsored by Samsung Electronics. National Public Radio's science correspondent and award-winning TV journalist Ira Flatow presented the keynote at the luncheon.
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Broadcasters Experience NAB Spot Center Live at NAB Show
Broadcasters got a first-hand opportunity to try out www.NABSpotCenter.org at the Public Service Pavilion at the NAB Show. NAB Spot Center provides television and radio stations with public service announcements ranging from the prevention of underage drinking to the upcoming presidential election. Those who visited the Public Service Pavilion were able to navigate Spot Center live and explore the public service materials available on the Web site including downloadable radio public service announcements (PSAs), previews of TV PSAs (with information on how to obtain free broadcast-quality copies), PSAs from nonprofit organizations and downloadable guidebooks.
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Make Your Station an Election 2008 Resource
We are in the midst of a landmark election year and NAB has created a variety of election resources to help support broadcaster's efforts throughout the upcoming election cycle. NAB and the League of Women Voters collaborated on the "Election 2008" guidebook which contains public service announcement (PSA) scripts and promotional ideas that will help your station spread the word about the importance of casting an informed vote.
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Turning Prospects into Clients: AE Sales Seminar Series Webcast - April 29
Register today for the next session in the Account Executive Sales Seminar Series. "Turning Prospects into Clients" will be presented by Michael Guld on Tuesday, April 29. Michael Guld is an author, speaker, trainer and marketer. Guld is author of "The Million Dollar Media Rep: How to Become a Television and Radio Sales Superstar." The book has received tremendous reviews from across the county and has become recommended reading for many broadcast groups.
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The 2008 NAB Legal Calendar is available here.
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