Register today for the next session in the Account Executive Sales Seminar Series. "Turning Prospects into Clients" will be presented by Michael Guld on Tuesday, April 29.
Michael Guld is an author, speaker, trainer and marketer. Guld is author of "The Million Dollar Media Rep: How to Become a Television and Radio Sales Superstar". The book has received tremendous reviews from across the county and has become recommended reading for many broadcast groups.
Guld will discuss how to most effectively:
- Gather valuable information on your clients
- Set ROI goals for your clients
- Calculate the lifetime value of their customers
- Determine your client's position in the "value scale"
- Create an equity position in the marketplace
- Craft a Unique Selling Proposition (USP)
- Promote your client's "brand promise"
Registration includes an unlimited number of participants from your station and allows the flexibility for your station's participants to access the training from their own computers. Your registration also includes access to the archived webcast for a full year following the live presentation. If you miss a live presentation or if you want a refresher course, the webcasts are readily available.
This invaluable training - a partnership between NAB and TVB - is an exclusive member benefit. Register today!
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