The NAB Pulse January 11, 2010

NAB.org | Industry Areas | News Room

New TV Spot Reminds Viewers of the Value of Free TV
The National Association of Broadcasters (NAB) has produced a television spot informing viewers of discussions in Washington that could limit free, over-the-air broadcast television. The 30-second spot, produced in English and Spanish, was distributed via satellite in late December and has been airing on local stations this month. The TV spot comes on the heels of several third-party filings submitted to the Federal Communications Commission (FCC) calling for the reallocation of broadcast spectrum for new wireless broadband devices.
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February 2 Crystal Radio Award Deadline Fast Approaching
Don't miss the opportunity to highlight the exemplary ways your station serves the community - enter to win a prestigious NAB Crystal Radio Award by February 2. Finalists are honored and winners are announced at the NAB Show Radio Luncheon in Las Vegas. Winners are also honored at the Celebration of Service to America gala in Washington, D.C., in June. Submit your entry today. Complete information, including examples and tips, is available here.

Martin Luther King Day of Service Radio PSAs Now Available
Encourage listeners to volunteer in your community by airing Martin Luther King Day of Service radio PSAs as often as possible on January 15, Martin Luther King's birthday, through Martin Luther King Day of Service on January 18.
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Capture Migrating Advertising Dollars
Right now, television has the greatest opportunity to not only compete with newspapers, but to actually beat them. Here is what Doc Holliday, president of Superior Sales Training, has to say about this opportunity: "Most people in media are intensely focused on the future. This is appropriate for those in charge of content and technology, but sales people are responsible for generating revenue right now."
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Additional Savings* Available on the 2009 NAB Television Financial Report
The 2009 NAB Television Financial Report is the most comprehensive report on television station revenues and expenses in the U.S., allowing a comparative analysis of average station revenues and expenses based on market size, station affiliation and net revenue size.
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In Brief

Call for Entries - PSA Contest for College Students
The National Association of Broadcasters Education Foundation (NABEF) and the Broadcast Education Association (BEA) are accepting entries from college communication students for a public service announcement (PSA) competition that highlights the importance of free speech.
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Celebration of Service to America Awards
Showcase Your Station's Commitment to Community Service
Every day, broadcasters serve their local communities. They provide a lifeline in times of crisis and disaster relief in the aftermath; they raise money and awareness for people in need and for charitable causes; and they participate in community events and donate airtime to support community issues. On Monday, June 14, 2010, the NAB Education Foundation will host the 12th annual Celebration of Service to America Awards in Washington, D.C., to recognize the incredible efforts of local radio and television stations to serve their local communities.
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NAB Seeking Entries for 2010 International Broadcasting Excellence Awards
Entries are now being accepted for the 2010 NAB International Broadcasting Excellence Awards. The awards will be presented during the NAB Show in Las Vegas, 10-15 April 2010. Established in 1995, the International Broadcasting Excellence Awards recognize international broadcasters who have demonstrated exceptional leadership in advancing the broadcast industry and the services they provide to their communities and audiences.
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Trade Airtime for NAB Show Credit
Attention broadcasters! Save your travel budget and trade your airtime by using Incentive Plus Network to book your registration, hotel, airfare and incidentals. All for trade! Get more information at www.nabshow.com.

NAB Members Only Discount Offer until January 31
Register today and you'll be one step closer to a smarter you! Members can use code MP16 for $100 off all conference and training packages until January 31!
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NAB Show Debuts "And I"m a Broader-Caster" Competition
Create and submit a 60-second video that shows what broader-casting means to you, and win your trip to the 2010 NAB Show. Competition starts January 15.
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Editor's Note: The NAB Pulse will not be published on January 18, 2010, in observance of Martin Luther King, Jr. Day.

WTUZ-FM New Philadelphia, Ohio - WTUZ put their broadcasting weight behind their local fire department's open houses for Fire Safety Week, resulting in an increase in average 100 to 1,000. And when battery supplies began to run out after a storm knocked power out for six days, WTUZ found a warehouse to deliver more than $4,000 worth of batteries to keep their community connected. Station staff members distributed the batteries and repaired radios and flashlights, with some people driving more than 30 miles to receive help.
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