The NAB Pulse January 12, 2009

NAB.org | Industry Areas | News Room

NAB Statement on DTV Hard Date Debate
The National Association of Broadcasters released a statement last Thursday regarding recent discussions on whether to alter the digital television transition hard date, originally set by Congress as February 17, 2009. Commenting on the matter, NAB Executive Vice President Dennis Wharton said: "The certainty created when Congress set the February 17 hard date for the DTV transition was a positive catalyst for broadcasters, manufacturers, retailers, public safety groups, consumers and the government. NAB and broadcasters nationwide are committed to being ready by February 17 and strongly support a solution that would enable the government to continue making converter box coupons available to consumers who rely on free television."
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Winning a Crystal Radio Award: "Rewarding"
When accepting a 2008 NAB Crystal Radio Award for WIZM-AM La Crosse, Wis., Program Director Scott Robert Shaw said, "Of all the measures of success of a radio station - ratings, revenue and so forth - I think being recognized for making your community a better place is certainly the most rewarding." Click here to find out how your station can reap its rewards. Entry deadline is February 3.

Radio Stations Support President-Elect Obama's Call to Service on King Day
Encourage listeners to volunteer in your community by airing Martin Luther King Day of Service PSAs as often as possible on January 15, Martin Luther King’s birthday, through Martin Luther King Day on January 19, 2009. The downloadable PSAs feature recordings of Dr. King's voice and motivate listeners to serve in their communities on King Day and throughout the year. Also available on NAB Spot Center are Day of Service PSA scripts and programming ideas. For more information, contact NAB Public Service or call (202) 429-5448.

More Radio News

www.RadioHeardHere.com Highlights Radio Innovations Showcased at 2009 CES >

Analog Nightlight Program - Fast Track to Implementation
On December 24, 2008, the Federal Communications Commission (FCC) issued a Notice of Proposed Rulemaking to implement the Short-term Analog Flash and Emergency Readiness Act of 2008. This Act required the FCC to develop and implement a voluntary program which will provide public safety and DTV related information where technically feasible, of continued analog television service for a period of 30 days after the February 17, 2009 DTV transition date.
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Selling in a Difficult Economy - Special Webcast Series Continues
January 7 marked the launch of this special webcast series on "Selling in a Difficult Economy." Mike Blinder, author of the recently published book, "Survival Selling Even in the Toughest Times," discussed what it takes to sell effectively in today's challenging economy.
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More Television News

NAB Dominates D.C. Metro Station with DTV Marketing >

Barack Obama Volunteer Service PSAs on Satellite Feed >

In Brief

NAB Applauds Introduction of Broadcaster Freedom Act
NAB applauds the introduction of the Broadcaster Freedom Act, legislation that would bar the reimposition of the Fairness Doctrine. A Senate version (S. 34) of the bill was introduced on January 7 by Sens. Jim DeMint (SC) and John Thune (SC). Legislation offered in the U.S. House of Representatives (H.R. 226) is sponsored by Reps. Mike Pence (IN-06) and Greg Walden (OR-02).
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Early Bird Rates at Official NAB Show Hotels in Vegas until January 15
Book now at the some of the most famous hotels on the Vegas strip including Bally's, Caesar's Palace, Paris and more. Rates from as low as $40 on peak nights, which typically include the primary NAB Show dates of April 19 - 22. Shoulder night rates are also deeply discounted.
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2009 NAB Show to Host National Film Competition
The NAB Show and the 48 Hour Film Project form partnership for the ninth annual 48HFP Tour. Beginning in 2010, the NAB/48HFP partnership will bring Filmapalooza, an awards event honoring the competition's top film submissions, to the NAB Show.
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NAB International Broadcasting Excellence Award
The NAB International Broadcasting Excellence Awards are given to licensed non-U.S. radio or television stations in recognition of their exceptional leadership in advancing the broadcast industry and the services they provide to their community and audiences. The deadline for applications is 13 February 2009. Winners are honored at the NAB Show in Las Vegas, Nev., USA, in April 2009. Nominee does not have to be an NAB member. To apply for the award, visit www.nab.org/InternationalAward. Apply today!

Looking to Save Money? See What WHEC-TV Did to Cut Costs
"I have been working with APPI since 2003 through NAB. APPI assisted me in managing my operating costs. APPI makes the process simple, answering all of my questions and keeping me informed about changes in the energy market. I feel confident knowing that my electricity accounts are being managed by the experts and APPI. I recommend all NAB stations contact APPI."
-Joseph C. Lafornara, business manager, WHEC-TV, LLC, Rochester, NY.
Click here to find out how much Joseph is saving WHEC-TV.

Editor's Note: The NAB Pulse will not be published on January 19 on observance of Martin Luther King Day.

The 2009 NAB Legal Calendar is available here.