NAB has launched a new advertising campaign in the nation's capital to further raise awareness among D.C. residents and policymakers of the rapidly approaching deadline for the nationwide transition to digital television (DTV).

Ads, banners and billboards highlighting the February 17 deadline and the myriad benefits of free digital television blanket the Capitol South metro station near the U.S. Capitol in Washington, D.C. The campaign encourages legislators to help their constituents prepare for the impending switch.

This station domination strategy of covering multiple surfaces within the subway station is an example of the innovative marketing techniques that NAB has incorporated in its massive public education effort. The campaign launched on January 1 and runs until the end of February.

"Strong public-private partnerships are important to carry out a public affairs effort of this magnitude," said NAB Vice President for the DTV Transition Jonathan Collegio. "At this critical juncture, broadcasters are continuing to explore every avenue so that viewers have the tools and information they need to take advantage of this revolutionary change in free television."