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| MARTIN LUTHER KING DAY |
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Martin Luther King Day
Honoring the legacy of Martin Luther King, Jr., the King Day of Service on January 18, 2010 transforms the Martin Luther King, Jr. day holiday into a national day of community service. Radio PSAs feature recordings of Dr. King’s voice and narration by Isaac Newton Farris, Jr., CEO and President of the King Center in Atlanta. Help promote the King Day of Service and recruit local volunteers to serve on King Day and beyond.
Partner: Corporation for National and Community Service
Category: Volunteer
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| CAMPAIGN ELEMENTS |
Radio
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| ADDITIONAL CAMPAIGN ELEMENTS
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PSA Scripts
- MLK Day Promotion/Volunteer recruitment
MARTIN LUTHER KING, JR. ONCE SAID "LIFE’S MOST PERSISTENT AND URGENT QUESTION IS ’WHAT ARE YOU DOING FOR OTHERS?’" THIS KING HOLIDAY, HONOR DR. KING’S MEMORY BY VOLUNTEERING IN YOUR COMMUNITY. TO FIND A VOLUNTEER OPPORTUNITY NEAR YOU VISIT WWW.MLKDAY.GOV. MAKE THE KING HOLIDAY A DAY ON, NOT A DAY OFF!
- Local organization/volunteer recruitment
MARTIN LUTHER KING, JR. ONCE SAID "LIFE’S MOST PERSISTENT AND URGENT QUESTION IS ’WHAT ARE YOU DOING FOR OTHERS?’" THIS KING HOLIDAY, HONOR DR. KING’S MEMORY BY VOLUNTEERING IN YOUR COMMUNITY. IN THE [NAME OF CITY] AREA, THE [NAME OF ORGANIZATION] IS LOOKING FOR [DESCRIPTION OF ACTIVITY]. FOR MORE INFORMATION, CALL [INSTERT PHONE NO.] MAKE THE KING HOLIDAY A DAY ON, NOT A DAY OFF!
Local organization/targeted volunteer recruitment
ON THE MARTIN LUTHER KING HOLIDAY, HONOR DR. KING’S VISION FOR A BETTER AMERICA BY VOLUNTEERING IN YOUR COMMUNITY. IN THE [NAME OF CITY] AREA, THE [NAME OF ORGANIZATION] IS LOOKING FOR [DESCRIPTION OF ACTIVITY]. FOR MORE INFORMATION, CALL [INSERT PHONE NO.] OR GO TO [INSERT WEB SITE]. MAKE THE KING HOLIDAY A DAY ON, NOT A DAY OFF!
National MLK Day outreach
- In the 1950s and ’60s, civil rights leader Martin Luther King, Jr. articulated a bold vision for America based in part on the belief people of all ages and backgrounds could join together in service to their community. Honor Dr. King’s memory on the King Holiday and throughout the year by volunteering. Go to www.serve.gov/MLKDay today to find an opportunity near you.
Programming Ideas
- Partner with a local organization and broadcast live from the organization’s volunteer activity on King Day.
- Encourage your staff to participate in King Day volunteer event. To find a project in your area visit www.serve.gov/MLKDay
- Interview a local volunteer about the importance of volunteering.
- Interview a national King Day spokesperson about Dr. Martin Luther King’s legacy and his call to serve our nation. To schedule an interview, contact Ashley Etienne at The Corporation for National and Community Service at 202-606-6944 or aetienne@cns.gov
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