In 2017, NAB Futures went to the heart of U.S. technology and innovation – Silicon Valley. Attendees at this invitation-only event for senior-level NAB member executives immersed themselves in the latest technology and ideas to strengthen their businesses. The two-and-a-half day conference included visits to two of the world's leading innovators nearby – Facebook and Google – and its program examined critical emerging trends of particular relevance to broadcasters. The program featured an interactive and experiential schedule rich with field trips, roundtable discussions, networking opportunities and demonstrations.