Artificial intelligence is rapidly changing how broadcasters research stories, create content, verify information and serve audiences. To help NAB member stations build practical AI skills, NAB and the Google News Initiative are offering a free virtual training series focused on real-world newsroom and content workflows. While the training features Google's AI tools and technologies, the skills and workflows covered can be applied across a wide range of AI platforms and newsroom environments.
Kickoff Session: July 9, 2026
An introduction to AI for journalism and a preview of the tools, techniques and skills covered throughout the series.
Content Creation Labs: July 23, August 6 and August 20
Learn how to use AI to support story development, content creation, multimedia storytelling and newsroom workflows.
Research and Verification Labs: September 3 and September 17
Explore tools and techniques for deep research, document analysis, fact-checking, content verification and identifying synthetic media.
Led by trainers supported by the Google News Initiative, this program provides practical, hands-on instruction on how AI can support journalism, streamline workflows and strengthen verification practices.
NAB encourages stations to register multiple team members, including reporters, producers, anchors, assignment editors, digital content creators, newsroom leaders and station managers. The greatest value comes when teams learn together and apply new skills across newsroom and content operations.
Broadcasters are being asked to create more content, serve audiences across more platforms and do it all with limited time and resources. This training will help participants learn practical ways to use AI to improve workflows, strengthen journalism and make more time for the work that matters most.
A second training track focused on audience growth, engagement and revenue optimization will be announced later this year.
Who should attend?
TV and radio station professionals involved in creating, producing, researching, managing or distributing news and content.
Can multiple staff members from the same station participate?
Yes. NAB encourages stations to register multiple team members.
Is there a cost?
No. This training is provided free as an exclusive NAB member benefit.
Are sessions live or on demand?
Sessions are live and virtual.
Do I need prior AI experience?
No. The program is designed for broadcasters looking to build practical AI skills regardless of experience level.
NAB encourages stations to register multiple team members and take full advantage of this exclusive member benefit.
By registering, you acknowledge that NAB will share your registration information, including your name, contact information, organization, and other information provided during registration, with Google to administer and facilitate this training program.