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April 14, 2024

Big Names, Big Brands, Big Announcements at the 2024 NAB Show

65K Attendees Bring $17B Collective Buying Power to Las Vegas

Las Vegas – As NAB Show kicks off its 101st year, it brings 65,000 registered attendees to Las Vegas to learn about and discuss the latest in tech and innovation for the broadcast, media and entertainment industries. Nearly three-quarters are buyers, and they wield a collective buying power of $17 billion. Attendees come from 162 countries across six continents, with 34 delegation buying groups from all across the world, and pump $138 million into southern Nevada's economy according to the Las Vegas Convention and Visitors Authority.

"NAB Show makes a significant footprint on the Las Vegas and broader broadcast, media and entertainment industry economies," said Chris Brown, executive vice president and managing director, NAB Global Connections and Events. "The Show provides a platform for companies of all sizes to showcase their latest technologies and solutions, ultimately driving progress and economic prosperity."

NAB Show features nearly 1,300 exhibitors from 41 countries that include powerhouse brands such as Adobe, AWS, Blackmagic Design, Microsoft, Ross, Sony and more. Hundreds will be making big announcements and deputing new tech including:

More than 1,050 thought leaders from across the content ecosystem will speak in 750+ sessions. Big names include:

The creator economy will take center stage at the 2024 NAB Show with the launch of the Creator Lab sponsored by Blackmagic Design. Creators speaking at NAB Show include:

The 2024 NAB Show is full of new and expanded areas and experiences to explore. Highlights include:

  • Creator Lab, spotlight on the fast-paced creator economy
  • CineCentral – Expanded, destination for Hollywood's cinematic trends and techniques
    • Open Air Labs, hands-on workshops will offer exclusive access to the latest content capture technology in drone use and large action filming equipment including cranes, remote heads, and drones
  • Creator Lab, spotlight on the fast-paced creator economy
  • NAB Show LIVE News Desk powered by AWS and NVIDIA, demonstrating cloud-based technology and virtual production
  • PropelME, showcasing 19 early-stage startups
  • Beat the BUZZR®, interactive monetization transforming entertainment with Microsoft & NVIDIA, new experience in the Capitalize Zone
  • Intelligent Orchestration, powered by Diversified, new experience in the Connect Zone

Discover more in the Guide To What's News and the Guide To New Products.

NAB Show is April 13-17 (Exhibits April 14-17) at the Las Vegas Convention Center. Registration is still open. Offer your audience a free Exhibits pass using code: MP07.

Visit the coverage toolbox for news releases, media kits, creative assets, style guides and more. Download photos from this year's NAB Show or broll from last year's Show. Please courtesy: NAB Show.

About NAB Show

NAB Show is the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment, held April 13-17, 2024 (Exhibits April 14-17) in Las Vegas. Produced by the National Association of Broadcasters, NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show, ranked as one of the top fastest-growing shows in the United States, is where global visionaries convene to bring content to life in new and exciting ways. Learn more at

About NAB

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

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