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April 14, 2023

NAB Show Puts a Spotlight on ATSC 3.0 and Connected Cars

Washington, D.C. -- NAB Show today announced it will host dedicated sessions on ATSC 3.0 adoption and connected cars at the 2023 event in Las Vegas, April 15 -19. Sessions will cover the growing landscape of ATSC 3.0 and the interaction, immersion and connectivity this technology brings to the media and entertainment industry. Industry experts will also discuss revenue opportunities offered by connected car listening data and how cutting-edge connected car technologies are bridging the gap between artists and radio listeners.

"Two of the most exciting opportunities for the future of local broadcasting lie in the deployment of ATSC 3.0 and the innovation enabled by the connected car," said NAB President and CEO Curtis LeGeyt. "These technologies will revolutionize the way audiences consume broadcast content, increase the quality of the viewer and listener experience, enhance interactivity and enable broadcast stations across the country to better serve their communities. NAB is proud to spotlight the business and thought leaders at the forefront of these industry transitions."

Below is a sampling of ATSC 3.0 and Connected Car content taking place at NAB Show:

NAB Broadcast Engineering and IT Conference
Designed for engineers, technicians, media technology managers, manufacturers, distributors and consultants in all roles and capacities, the NAB Broadcast Engineering and IT Conference (BEITC) includes a special focus on ATSC 3.0 integration.

In the session "NEXTGEN TV Adoption," speakers from PBS, SpectraRep and Gray Television will present on the accomplishments, opportunities, lessons learned and obstacles of NEXTGEN TV deployment.

During "National Security Applications of ATSC 3.0" speakers will share innovative use cases of ATSC 3.0 technology in ensuring the operation of national critical infrastructure and public safety, from advanced emergency information services to emission time stabilization and traceable reference time delivery for Broadcast Positioning Systems (BPS).

The 4th Global NEXTGEN Broadcasting Conference
The NEXTGEN Broadcasting Conference, an international event co-produced by NAB and the Korea Radio Promotion Association (RAPA) will showcase educational sessions featuring speakers from the Caribbean, Brazil, India and elsewhere along with demonstrations by the NEXTGEN TV Korean Alliance in Futures Park and exhibitions by ATSC.

NAB Show Conference
The session "C-Suite Insights: Monetizing NEXTGEN Broadcast" will bring together key voices from several large station groups to discuss the current and future state of the converged platform environment and the economic opportunities involved in reimagining broadcast channel use.

In "Measuring Up NEXTGEN TV," executives at the forefront of this new marketplace will explain the measurement capabilities available within the new broadcast standard and how it will complement traditional audience currencies.

Floor Sessions Related to ATSC 3.0
In the panel "NEXTGEN TV Devices: Update on Progress, Challenges and Opportunities," panelists will discuss the challenges device manufacturers are predicting in the market and opportunities that exist as first-movers of NEXTGEN TV.

Connected Car Sessions
The key session on connected vehicles, "Driving Revenue and Insights with Connected Car Listening Data," will feature speakers from Westwood One/Cumulus Media, Xperi and R&R Partners who discuss how new in-vehicle listening data can revolutionize stations' positioning to advertisers. This includes what free data is available to stations, how they can leverage its power, and how this changes the way advertisers and agencies view radio in the media mix.

Additional sessions on the topic include "Broadcasters and Hybrid Radio - It's All About the Metadata," "How My Song Appears and Sounds on the Radio," and ATSC 3.0 Data Delivery to Automobiles: Momentum, Connecting the Dots, Commercial Roadmaps.

More information about NAB Show is available at Qualified members of the media may apply for NAB Show press registration here.

About NAB Show

NAB Show, held April 15 - 19, 2023 in Las Vegas, is celebrating its centennial year as the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment. It is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit

About NAB

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at


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