WASHINGTON, D.C. – Bert Medina, president of ABC affiliate WPLG-TV Miami, has been appointed to the NAB Television Board of Directors by Television Board Chairman Jordan Wertlieb, effective immediately. Medina fills the ABC Affiliate Board seat previously held by Bill Hoffman.
Medina became president of Berkshire Hathaway’s WPLG in July 2014. Prior to that, he served as WPLG’s vice president and general manager beginning in October 2013. Previously, Medina held a variety of executive management positions during his 13-year tenure with Univision, including senior vice president and operating manager of the TeleFutura Television Network, a unit of Univision Communications.
Prior to Univision, Medina served in several key executive positions during 14 years with Sunbeam Television Corporation, including vice president, programming and operations and corporate director of programming. He began his career at Sunbeam’s Miami station, WSVN, as a research analyst and later, research director, director of marketing and director of broadcast operations.
Most recently, Medina founded and led Cangas Communications, a media investment and management firm focused on commercial television stations, film/TV production and digital media assets in the U.S. and global markets.
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