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November 13, 2014
Bridget Nolan
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SPROCKIT Now Accepting Applications for Third Annual Program for Emerging Companies

Selection Process Is Now Underway for Market-Ready Startups to Showcase at NAB Show and Join a Year-


WASHINGTON, D.C. -- Today through December 31, 2014, applications from startups are now being accepted for SPROCKIT, the media and entertainment alliance of corporate executives and entrepreneurs that collaborate in bringing new products, services and revenue models to market. For the third year in a row, SPROCKIT will showcase industry-vetted emerging companies at NAB Show – held April 11-16, 2015 in Las Vegas – and convene throughout the year at SPROCKIT Sync, a series of private meetings where executives and entrepreneurs meet to collectively discuss and introduce new technologies that will advance the industry.

Leaders in the industry will hand-select up to 30 emerging companies to participate in SPROCKIT 2015 based on their potential to disrupt the market and offer solutions to challenges faced by media and entertainment professionals. Since its launch in 2013, dozens of emerging companies have participated in SPROCKIT and experienced rapid growth, including successful funding rounds, partnerships and even acquisitions.

"The SPROCKIT program afforded us a tremendous opportunity to get in front of the leaders of the media industry. We met with more than 10 companies at the top of our target list and had one-on-one discussions with some of their most senior executives," said Nikos Iatropoulos, CEO and co-founder of Lingospot, a 2014 SPROCKIT company. "The high-visibility, centrally located SPROCKIT pavilion at NAB Show also attracted some unexpected and valuable visitors to our booth. Being part of the select group of SPROCKIT companies has, so far, helped us raise our visibility."

Kicking off at NAB Show, participants will present during panel discussions about emerging trends and solutions, and have the opportunity to meet with and showcase their companies to SPROCKIT corporate member executives. SPROCKIT corporate members for 2014 included AARP, Comcast, Cox Media Group, Disney/ABC Television Group, Gannett Broadcasting, Google, Hearst Television, Tribune Broadcasting Company and Univision. Throughout the year, participants will continue building relationships during SPROCKIT Sync meetings in Silicon Valley, New York and Los Angeles to tackle cross-sector challenges, forecast trends and bring solutions to market.

"Fifteen years ago, I first attended NAB Show as founder of a tech startup where I spent all my energy trying to get noticed," said Roger Keating, senior vice president of digital media at Hearst Television. "Now, I spend a lot of time in my corporate role sifting through hundreds of early-stage companies to find ones to partner with that have something disruptive to offer broadcasters. SPROCKIT solves both problems."

"For new, disruptive companies who are looking to get in front of, connect and engage with decision-makers at today's leading media and entertainment companies, there is no better opportunity than SPROCKIT," said Harry Glazer, founder and CEO of SPROCKIT. "In addition to broad exposure at NAB Show, participants will have continued access throughout the year to industry leaders and opportunities to grow their businesses through SPROCKIT Sync meetings."

The 2015 SPROCKIT class will be limited to 30 participants and applications are due by December 19, 2014. In order to be accepted, a company must have market validation and must prove the potential to significantly impact the media and entertainment industry in areas such as content creation, management, commerce, distribution and consumption.

Created in partnership with World Series of Startups, LLC and the National Association of Broadcasters (NAB), SPROCKIT is supported by Springboard Enterprises LLC and New Vantage Group. Additional SPROCKIT collaborators include: Angel Capital Association, Boston Consulting Group, Entertainment Technology Center (ETC) at USC, Ernst & Young, infoDev, Interactive Television Alliance, Irving Group, Kelley Drye & Warren LLP, mediaX at Stanford University, National Science Foundation (NSF), National Venture Capital Association and SmithGeiger. For more information about SPROCKIT or to submit an application, please visit

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SPROCKIT is the media and entertainment alliance of corporate executives and industry-vetted emerging companies showcasing and collaborating on products, services and new revenue models. SPROCKIT spotlights industry innovations through two channels: a showcase at NAB Show, the world’s largest media and entertainment event, and SPROCKIT Sync, a series of private meetings where conversations continue in Silicon Valley, New York and Los Angeles. Together, media and entertainment executives and entrepreneurs are shaping the future of the industry by building relationships to tackle cross-sector challenges, forecast trends and bring solutions to market. Learn more at

About NAB Show
NAB Show, held April 11-16, 2015 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With more than 98,000 attendees from 150 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

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