WASHINGTON, D.C. -- In response to the Consumer Electronics Association announcing the results of its survey on over-the-air broadcasting, the following statement may be attributed to NAB Executive Vice President of Communications Dennis Wharton:
"CEA's findings strain the bounds of credibility, beginning with the fact that its alleged 'research' was conducted by CEA staff members rather than an independent firm. Contrast that with the recent independent study by GfK, a world-recognized consumer research firm, that found that 19.3 percent of homes rely exclusively on over-the-air television. Moreover, CEA surveyed barely 1,000 people, compared to the more than 3,000 homes that participated in the GfK study.
"We're confident that GfK's research is far more credible than that of a trade association with a track record of anti-broadcasting bias."
A blog post by David Tice, Gfk's senior vice president, Media and Entertainment, is available here. A press release from NAB on Gfk's study is available here.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.