WASHINGTON, D.C. / NEW YORK -- The National Association of Broadcasters and Radio Advertising Bureau will offer two new conference tracks, the Programming Masters Series and Sales Consultants' Corner, both on Friday, September 20 at the 2013 Radio Show in Orlando.
The power tracks, which will run concurrently on Friday morning, are designed to provide radio programming and sales professionals a comprehensive training opportunity in a consolidated format. Attendees will learn strategies and best practices that can be immediately employed to increase station revenue and enhance programming content.
The fast-paced Programming Masters Series will address how today's multi-platform media environment impacts Radio programmers as they juggle the demands of programming multiple stations and cultivating talent. Sessions include: "The Next Gen Programmer," featuring tips from college radio on how mainstream radio can connect with diverse audiences; and "What's Working at Work," featuring unique research on media consumption. Panelists include Evan Harrison, executive vice president, Content and Entertainment, Univision Radio; Laurie Cantillo, program director, WTOP; Buzz Knight, vice president, Program Development, Greater Media; and Steve Reynolds, The Reynolds Group.
During the four-hour Sales Consultants' Corner, Radio's top sales trainers and consultants will discuss effective strategies for training salespeople, prospecting new leads and growing revenue. Sessions include "The Seven Steps for Selling Success," "Getting the Appointment" and "Addressing Objections and Closing." Additionally, RAB will provide resources and tools stations can use to support the sales process. Panelists include Paul Weyland, president, Paul Weyland Communication Strategies; Marijane Milton, international director of revenue innovation and training, MultiBrand Media International; Michael Guld, president, The Guld Resource Group and author of "The Million Dollar Media Rep;" and Susan Novicki, president, Morrison and Abraham.
About the Radio Show
The 2013 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), will be held September 18-20 in Orlando. This year's show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies for the digital age. To learn more about the 2013 Radio Show, visit www.radioshowweb.com.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.