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April 9, 2013

Day Two of NAB Show Travels from "Oz" to "Oblivion"

Conference Features Academy Award-Winning Cinematographer Claudio Miranda of “Oblivion”

LAS VEGAS - The NAB Show, the world’s largest annual conference and expo for professionals who create, manage, and distribute entertainment across all platforms, today featured a candid conversation between Gordon Smith, president of the National Association of Broadcasters (NAB) and Lowell McAdam, chairman and CEO of Verzion, as well as back-to-back panel discussions showcasing Sam Raimi’s 3D feature "Oz the Great and Powerful," and a Q&A with Academy Award-winning cinematographer Claudio Miranda about his upcoming film, "Oblivion."

During "Lowell McAdam: A Candid Conversation," McAdam discussed his vision for the future of wireless broadband, broadcasting, and competition in a multi-platform world with NAB president and CEO Gordon Smith. McAdam stressed the need for negotiation and cooperation between broadcasters and operators, insisting that removing channels from the air would hurt both parties involved. He also pledged that Verizon would continue to work in tandem with broadcasters on issues such as spectrum auctions and retransmission agreements.

Cinematographer Claudio Miranda, ASC, alongside accomplished digital imaging technician Alex Carr, discussed their experiences shooting "Oblivion," Universal Pictures’ upcoming post-apocalyptic thriller starring Tom Cruise. The discussion was moderated by Jon Fauer, ASC, publisher and editor of Film and Digital Times. Attendees were treated to exclusive clips shot and projected in 4K. "Oblivion," which is slated for release the week following NAB Show on April 19, leads a summer slate of big-budget feature films shot with Sony's F65 camera.

"Oz the Great and Powerful" colorist Stephen Nakamura guided a discussion about the technical and aesthetic challenges involved in color grading 3D and 2D versions of the well-received Sam Raimi-directed film. The makers of "Oz the Great and Powerful" were intent on creating an incredibly lush and vivid color palette that would evoke the feeling of L. Frank Baum's beloved "Land of Oz" books, and Nakamura explored how the team achieved the intense, otherworldly color scheme that pervades the film. Ted Schilowitz, founding member and the first employee of RED Digital Cinema, moderated the session.

Embeddable, broadcast-quality clips from these sessions and more are available here.

About NAB Show
NAB Show, held April 6-11 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at

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About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

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