National Association of Broadcasters

March 10, 2009
Ann Marie Cumming
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2009 NAB Show to Introduce Content Commerce Pavilion

--AFI, Brightcove, Electronic Arts and MGM among exhibitors in new NAB Show Pavilion--

WASHINGTON, DC – Metro-Goldwyn-Mayer Studios Inc. (MGM), Electronic Arts, The American Film Institute and Brightcove are some of the leading exhibitors who will participate in the new Content Commerce Pavilion at the 2009 NAB Show. The Content Commerce Pavilion will bring together buyers and sellers from all areas of the content community, including video games, film, television and Internet production and distribution.

The Content Commerce area will unite all members of the content community to facilitate business to business information sharing and innovation, explore opportunities and examine new business models for distributing content over next generation platforms.

Produced in partnership with VideoNuze, the exhibitors in the Content Commerce Pavilion include:

Metro-Goldwyn-Mayer Inc. (MGM)
"NAB is the perfect venue for MGM to expand its presence in digital content and the new media space, especially given the industry's response to date to THIS TV, our new digital service featuring hit movies and popular television series from the expansive MGM library," said John Bryan, executive vice president of broadcast strategy at MGM. "Local stations serving 70 percent of the country's viewers have embraced THIS TV as a truly innovative revenue source made possible by the digital transition. As such, we'll be utilizing NAB to further communicate the benefits of this programming service to stations in attendance."

Electronic Arts
"Electronic Arts is very excited to be a part of this year's NAB Show," said Glen A. Schofield, vice president and general manager at Electronic Arts' Redwood Shores Studio. "This is an excellent opportunity for the gaming community to engage with a vital industry and to look for new synergies, ideas and working relationships. We view the NAB as a great way to showcase our new products and participate with other extremely creative people."

The American Film Institute (AFI)
"The AFI Digital Content Lab has been on the cutting edge of digital media for over 10 years," said Chris Denson, producer for AFI's Digital Content Lab. "The NAB Show is truly one of the industry's key events, bringing together international innovators and creators of today's best entertainment. We look forward to establishing new relationships within the content community."

"Brightcove is used by top broadcasters and news outlets throughout the world for their online video needs, so NAB is a natural fit," said Jeff Whatcott, senior vice president of marketing at Brightcove. "The show gives us a powerful platform to interact with other leading media and entertainment brands throughout the world who share a common vision for delivering content in new ways."

The Content Commerce Pavilion will also include exhibitors from 48 Hour Film Project, Akamai Technologies, CopyTimer, Dynamic Media Worldcast, Endavo Media, Enticent, Inc., InternetJock, Limelight Networks, Phoenix TV, VoloMedia and Youreeeka!. Click here for additional information.

About the 2009 NAB Show
The NAB Show will take place April 18 - 23, 2009 in Las Vegas (exhibits open April 20). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com. Online registration is now available for news media reporters interested in covering the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.